Digital Marketing Manager (Demand Generation & Operations)

Location: Swansea, South Wales (Hybrid - regular weekly office presence required)

Position Type: Full-time, Permanent

Experience Level: Mid-Level / Manager (5+ years B2B experience)

Company Overview

Our client is a well-established, fast-growing UK B2B SaaS company specialising in enterprise learning, talent, and performance management platforms. Their digital solutions support complex, high-security, and regulated industries, including a strong footprint across the public sector.

As they scale their commercial operations, they are seeking a hands-on, data-driven Digital Marketing Manager to take complete ownership of their end-to-end demand generation campaigns, marketing operations, and performance reporting.

The Role

This is a highly commercial, execution-focused role designed for a marketer who loves to build, execute, and measure. Instead of just managing agencies from afar, the successful candidate will actively operate internal marketing systems, build workflows, orchestrate multi-channel campaigns, and bridge the gap between marketing activity and the sales pipeline.

For a professional who brings a blend of creative campaign strategy and analytical marketing operations expertise, this role offers the autonomy to make a massive impact.

Key Responsibilities

Campaign Ownership: Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content).
Marketing Operations & Systems: Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows.
Reporting & Analytics: Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership.
Agency Management: Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend.
Pipeline Optimisation: Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle.

Requirements

Must-Have Experience

B2B Marketing Expertise: 5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role.
Location & Commute: Must be based within a realistic, regular daily commuting distance of Swansea, South Wales, for a hybrid working model.
Proven Commercial Impact: A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics.
In-House System Execution: Deep, practical experience configuring and running in-house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies.
Agency Oversight: Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability.

Nice-to-Have Experience

Strong hands-on mastery of HubSpot (specifically building advanced workflows, lead scoring, lifecycle stages, and custom attribution reporting).
A background working within B2B SaaS, EdTech, HR Tech, GovTech, or highly regulated sectors.
Experience tailoring content strategies and LinkedIn-led campaigns to engage senior decision-makers across long, complex sales cycles.
Experience managing webinars, virtual roundtables, or creating digital sales enablement assets.

Who This Role Is NOT For

This is not a pure brand, PR, or social media management role. Strong operational and analytical capabilities are required.
This is a mid-level individual contributor/manager role. It is not suitable for senior directors or heads of department looking for a strategy-only position, nor is it an entry-level coordinator role.
This role requires an in-house execution mindset; agency-exclusive backgrounds without in-house corporate experience will not be a match.

Benefits

What's on Offer

Competitive salary based on experience.

Digital Marketing Manager (Demand Generation & Operations)