Director, Digital Journalism & Audience Growth #0504CG

Keller Executive Search is conducting a confidential search for an Executive Director, Digital Journalism & Audience Growth on behalf of a digital journalism and publishing client. This fully remote senior leadership role will focus on expanding audience reach, strengthening digital journalism output, and building sustainable engagement across channels.

Our client is seeking a digital media leader who understands quality journalism, audience behavior, digital distribution, and the importance of building loyal readership around serious, high-value content. The successful candidate will work closely with editorial, product, data, newsletter, social, and membership teams.

Key requirements

• Lead digital journalism growth strategy across web, newsletters, search, social, audio, events, and emerging platforms.
• Partner with editorial leaders to improve reach, engagement, loyalty, and conversion.
• Oversee audience insights, analytics, experimentation, and performance reporting.
• Develop strategies for newsletters, SEO, social distribution, content discovery, and reader engagement.
• Support digital product initiatives that improve user experience and audience retention.
• Manage a team of audience, digital, and engagement professionals.
• Identify growth opportunities while maintaining editorial quality and credibility.

Requirements

• Senior experience in digital journalism, audience development, editorial product, media growth, or digital publishing strategy.
• Strong understanding of publishing metrics, engagement funnels, SEO, newsletters, social platforms, and audience segmentation.
• Experience working closely with editorial teams in a quality journalism environment.
• Ability to balance audience growth with editorial standards.
• Strong leadership skills and experience managing remote teams.
• Analytical, collaborative, and comfortable working across editorial, product, marketing, and leadership functions.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with employer contribution.
• Flexible PTO.
• Monthly wellness stipend.
• Remote office setup reimbursement.
• Paid family leave.
• Annual learning and conference budget.
• $140,000 to $165,000 base salary, plus bonus eligibility

Keller is a recruitment agency that provides services to clients ranging from startups and non profits to multinational corporations. Keller emphasizes ethical search processes, attentive candidate care, and leadership placements that support long-term client outcomes.

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