Marketing Specialist

Marketing Specialist - A+ Garage Doors

Location: West Valley City, UT

Pay $55,000 - $60,000 Annually (DOE)

About A+ Garage Doors:

A+ Garage Doors is a leading provider of garage door installation, repair, and maintenance services in Utah. We are committed to delivering exceptional customer service and high-quality workmanship. We are seeking a dynamic and results-oriented Marketing Specialist to join our team and drive our growth through effective marketing strategies.

Job Summary:

The Marketing Specialist will be responsible for developing and implementing marketing initiatives to increase brand awareness, generate leads, and drive sales for A+ Garage Doors. This role will focus on digital marketing, media buying, and managing our local business listings to ensure maximum visibility and engagement.

Responsibilities:

Digital Marketing:

• Develop and execute digital marketing campaigns across various platforms, including social media, email, and search engines (SEO/SEM).
• Create engaging content for website, social media, and email marketing.
• Monitor and analyze campaign performance using analytics tools, providing regular reports and recommendations for optimization.
• Manage and optimize website content for improved SEO performance.

Local Business Listings Management:

• Manage and optimize A+ Garage Doors' Google Business Profile (formerly Google My Business) and other local business listings.
• Ensure accurate and up-to-date business information, including hours, contact details, and services offered.
• Monitor and respond to customer reviews and ratings.
• Implement strategies to improve local search visibility and drive traffic to the business.

Media Buying:

• Plan and execute paid advertising campaigns on platforms such as Google Ads, social media advertising, and local advertising outlets.
• Research and identify target audiences and optimal advertising channels.
• Negotiate advertising rates and manage advertising budgets effectively.
• Track and analyze campaign performance, providing insights and recommendations for optimization.

Market Research & Analysis:

• Conduct market research to identify trends, competitor activities, and customer preferences.
• Analyze data to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Provide insights and recommendations to support strategic marketing decisions.

Collaboration:

• Work closely with the management team to align marketing efforts with business goals.
• Collaborate with external vendors and agencies as needed.

Minimum Qualifications:

• 1-3 years of experience in a marketing role.
• Proven experience in digital marketing, including social media marketing, email marketing, and SEO/SEM.
• Experience with media buying and managing paid advertising campaigns.
• Strong understanding of Google Business Profile management and local SEO.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, Google Ads).
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.
• Valid drivers license.

Preferred Qualifications:

• Experience in the home services or construction industry.
• Experience with CRM software.
• Basic graphic design skills.

Benefits:

• Competitive salary.
• Opportunities for professional growth.

Ready to Apply?

If you're a talented professional looking to level up your career with a company that values you as more than just a number, we’d love to hear from you!