Rockstar is recruiting for a digital marketing company that transforms an expensive agency service into a faster, cheaper, and better solution. They focus on driving sales and leads without paid ads through SEO, AEO, GEO, content marketing, thought leadership, and authority.
The Mission
The mission of the client is to drive sales & leads without paid ads. That work includes SEO, AEO, GEO, content marketing, thought leadership, and authority. They took a $10k/mth agency service and transformed it into something faster, cheaper AND better.
The Role
This role owns the answer to "why does a [company industry] choose the client over an agency, an in-house hire, ChatGPT, or doing nothing", and turns that into positioning, proof, and a playbook that compounds vertical by vertical.
Your Mission
Your mission is to start with an assigned vertical (dentists, med spas, lawyers, etc) and win that space. Document the playbook. Run vertical two against it in half the calendar time, vertical three in half the time again.
What This Role is Measured By
- An increase in revenue by understanding the customer, aligning the client smartly to their audience, and communicating the benefits of what they do.
- A clear, defensible position for the client across done-for-you services & agency partnerships — ICPs named, value props locked, tiers legible to a stranger.
- Website conversion lift — measurable improvement in visitor-to-lead metrics. The client wants to scale their organic lead flow.
- Supporting sales by translating technology and ICP know-how into effective strategies for the SDRs and BDRs.
- Named case studies with quantified outcomes that the sales team uses in every cycle.
- Competitive win rate improvement against the top 5 alternatives.
- Every release lands with a launch — pipeline attributable to the launch, not just an announcement.
- A messaging system that compounds — proof, quotes, and assets organized so Kristy and Nitasha ship faster each quarter.
- Faster, better-converting pipeline — messaging tested against live deals, with documented learnings on what works.
- Drive the vertical content engine that dogfoods the product. Rank the client's own vertical blogs and terms using their platform. The proof is that they outrank their competitors with their own tool.
- Arm sales with the full enablement stack. Pitch deck, one-pagers, ROI calculator, demo script, objection handling, battle cards. Refresh regularly.
- Lead pricing and packaging with data.
Other open roles at Rockstar(6)
Rockstar is rebuilding the infrastructure for employability by collapsing the cost of hiring. For decades, the high cost of recruiting meant that only companies with big brands or deep pockets could easily and reliably find the talent needed to build winning teams. By blending GenAI with human judgment, we're cutting the cost of recruiting by over 90%, suddenly making it easy for every employer to get in the game. When every company can compete, the market changes. Candidates have more options and employers can win on what actually matters. At Rockstar, we're laying the foundation for an employment system that works—one where it’s easy for wonderful companies to build winning teams, and where every single person has the opportunity to build an extraordinary career. Learn more at www.tryrockstar.com
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Angela Deldoc
John Nicole Tabora
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