Job Summary:
Sparkd-EV is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across digital platforms. This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.
Key Responsibilities:
Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube
Develop and implement content calendars in coordination with the marketing team
Create, edit, and publish engaging content (text, image, video, stories, reels)
Monitor social media trends, hashtags, and competitor activity
Interact with followers by responding to comments, messages, and mentions
Track performance analytics: reach, engagement, CTR, conversions
Collaborate with influencers, content creators, and agency partners
Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events
Support ad campaigns by providing creative assets and monitoring performance
Stay up to date with the latest algorithms, formats, and platform tools
Requirements
Requirements:
Bachelor’s degree in Marketing, Media, Communication, or related field
2–3 years of experience in social media management (preferably in automotive or tech industry)
Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.g., Buffer, Later)
Strong writing and visual storytelling skills (Arabic + English)
Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus)
Familiarity with basic performance metrics (reach, engagement, growth, etc.)
Creative, fast learner, and trend-sensitive
:Qualifications & Competencies
Deep understanding of digital culture, memes, and viral trends
Ability to multitask and meet deadlines in a fast-paced environment
Strong communication and collaboration skills
Creative eye for design, layout, and brand identity
Comfortable being on-camera or directing creators, if needed
Follower growth and engagement rate per platform
Post reach and video views
Conversion from social leads to test drives/sales
Consistency in publishing calendar
Campaign performance support (paid & organic)
Customer feedback and sentiment analysis
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Nermine Salah, MBA
Sherif Soussa
Nada Soussa
Eslam Rashed
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