Performance Marketing Manager

SAP is looking for a results-driven Digital Media Marketing Manager to join our global marketing team. In this role, you will lead digital media strategy and execution across paid and organic channels, working closely with SAP's product and demand generation teams to drive awareness, engagement, and pipeline growth. You'll work with world-class tools and data to influence how millions of businesses discover SAP solutions.

Key responsibilities

• Plan and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) aligned with SAP's global go-to-market strategy
• Analyze and report on campaign performance using Google Analytics 4, Looker Studio, and SAP's internal BI tools
• Drive SEO initiatives for SAP product pages, solution hubs, and thought leadership content
• Collaborate with content teams to build and distribute digital content across blogs, social channels, whitepapers, and webinars
• Manage paid social campaigns on LinkedIn, Meta, and YouTube targeting enterprise buyers and IT decision-makers
• Support email marketing and automation programs via SAP Emarsys or similar platforms
• Manage budgets, run A/B tests, and continuously optimize ROI across all digital channels

Requirements

3+ years of experience in digital or performance marketing, ideally in a B2B or tech environment

Proven hands-on experience with Google Ads, Google Analytics 4, and Google Tag Manager

Experience with paid social platforms, especially LinkedIn Campaign Manager

Strong grasp of SEO, content strategy, and digital marketing funnels

Familiarity with marketing automation tools (SAP Emarsys, HubSpot, or similar)

Excellent communication skills in English; additional languages are a plus

Google Ads or GA4 certification preferred

Benefits

Competitive global salary

Flexible & hybrid work model

SAP Learning Hub access for continuous development

Health & wellness programs

Global team exposure and career growth opportunities

Employee stock purchase plan (ESPP)