Senior Manager, B2B2C Growth Marketing

Senior Manager - B2B2C Growth Marketing

About Marvin AI

Marvin is on a mission to end burnout for healthcare professionals and improve the wellbeing of clinicians everywhere. Marvin partners with many of the country’s top-ranked hospitals including Cedars-Sinai Los Angeles, Jefferson Health and Geisinger in Pennsylvania, and the Harvard Department of Psychiatry, to provide a proprietary mental health care platform for their physicians, nurses, and staff. Services such as confidential teletherapy, educational resources, and workshops allow hospitals to reduce burnout, improve mental health outcomes, and enhance staff retention leading to clinician well-being as well as overall effectiveness and resilience of healthcare organizations.

Role Overview

Marvin is seeking a Senior Manager, B2B2C Growth Marketing to lead the strategy and execution of how we engage and educate members throughout their journey, from eligibility and enrollment through ongoing care and retention.

This role will own member-facing marketing across channels, ensuring that our messaging is empathetic, inclusive, data-informed, and drives measurable impact on utilization, engagement, and outcomes. You’ll work cross-functionally with Client Success, Product, Clinical, Sales, and Analytics to translate Marvin’s value into meaningful experiences for the people we serve.

Key focus areas include:

Member Growth & Engagement Strategy (B2B2C)

• Own the end-to-end member marketing strategy, including activation, engagement, retention, and re-engagement across employer clients.

• Design campaigns that activate and engage patient populations following enterprise health-system launches.

• Oversee content strategy for member-facing communications, ensuring clinical accuracy, brand alignment, and cultural relevance.

• Lead multi-channel member campaigns across email, SMS, employer co-branded assets, and paid/earned channels as applicable.

• Partner with Product and Engineering to shape in-product messaging and experiences.

Data, Insights & Optimization

• Define and optimize key member KPIs (e.g., enrollment rates, utilization, conversion to care, retention).

• Use data and experimentation to continuously improve performance (A/B testing, cohort analysis, qualitative insights).

• Partner with Analytics to build dashboards and reporting that inform strategy and decision-making.

Cross-Functional Influence

• Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.

• Serve as the internal expert and advocate for the member experience.

• Ensure seamless alignment between employer messaging and direct-to-member communications.

Qualifications

• 7+ years of marketing experience, with significant ownership of lifecycle, growth, or member/customer marketing.

• Experience in healthcare required.

• Experience in digital health, mental health or benefits preferred.

• Proven ability to drive engagement and behavior change through empathetic, data-driven marketing.

• Strong cross-functional skills with experience working closely with Product, Analytics, and Customer-facing teams.

• Demonstrated attention to detail with the ability to ensure precision, consistency, and quality across all member-facing messaging.

• Background in experimentation, marketing automation, and CRM platforms.

Why Marvin Behavioral Health?

We’re truly mission-driven. We founded Marvin on the belief that healthcare workers deserve the care and support they provide to their patients, and that existing solutions to growing healthcare burnout are ineffective.

Location

Preference for candidates located in LA (Greater), NYC (Greater), San Francisco and Colorado. Must be willing to travel as needed to team meetings and conferences and events.