Search Marketing & SEO Manager (Contract)

Role Overview

We are looking for an analytically-minded search marketer to own paid search performance across Google and Microsoft Ads, while driving our organic SEO strategy. This is an optimization-first role. The person in this role will live in the data, continuously improving campaign efficiency, keyword coverage, Quality Scores, and search rankings. Creative asset production is handled separately; the focus of this role is making every dollar and every keyword work harder.

This is a 1099 contractor role.

Core Responsibilities

Paid Search Optimization

• Own campaign structure, bidding strategy, and budget allocation across Google and Microsoft Ads

• Continuously refine keyword lists including match types, negatives, and search term harvesting

• Optimize Quality Scores, ad rank, and landing page relevance

• Run structured A/B tests on ad copy variations (briefs provided by creative team)

• Monitor and report on CPC, ROAS, CVR, and impression share on a weekly basis

• Manage audience targeting, remarketing lists, and bid adjustments

SEO

• Perform technical SEO audits covering crawl health, Core Web Vitals, and structured data

• Build and maintain keyword maps aligned to site architecture

• Brief the content team on SEO priorities and optimize existing pages for search intent

• Manage a link acquisition pipeline and monitor domain authority

• Track organic rankings, traffic trends, and index coverage in Google Search Console

• Cross-reference paid search data to identify organic content gaps and opportunities

Requirements

• 3 to 5 years managing Google Ads campaigns with a clear track record of performance improvement

• Hands-on SEO experience with demonstrated ranking or traffic growth, ideally including a technical project or site migration

• Deep familiarity with Google Ads, Google Analytics 4, Google Search Console, and Microsoft Advertising

• Proficiency with SEO tools such as Ahrefs, Semrush, Sor Screaming Frog

• Comfortable analyzing large datasets in spreadsheets; experience with reporting tools such as Looker or Data Studio is a plus

• Able to translate data into clear, actionable insights for non-technical stakeholders

• Experience managing monthly ad budgets of $20,000 or more

Nice to Have

• Experience with Reddit Ads, particularly conversion campaign setup and audience targeting

• Ability to write or edit ad copy and brief creative assets independently