Head of International B2B Sales

Qualix DOO Beograd is the company behind Adrian Magnus, a fast-growing premium cigar brand building an international presence across the United States and European Union. As we continue to expand, we need more than a Head of Sales — we need a sales architect. Someone who can lead our online B2B Sales Agent team in Serbia and manage remote teams across the US and EU, transforming them into a precision engine for global growth.

Working directly with our CEO, you will own the full cycle: from pipeline strategy and outbound cadences to team coaching and revenue reporting. This is a hands-on leadership role for someone who thrives on accountability and has the track record to prove it.

Key Responsibilities

• International B2B Development
• Identify, develop, and successfully onboard new B2B partners across the US and EU through highly targeted and structured outbound calling strategies.
• Lead and Manage B2B Sales Teams
• Build, mentor, and oversee online and field B2B sales agents. Set performance targets, monitor activities, review reports, coach underperforming team members, and implement strategies to improve conversion rates.
• Sales Process Architecture
• Build and continuously refine the full sales cycle: scripts, CRM workflows, outreach cadences, and conversion sequences.
• Strategic CEO Partnership
• Work in close alignment with our CEO to shape growth strategy, surface market insights, and co-develop new initiatives.
• Pipeline & Revenue Reporting
• Own the sales dashboard — forecasting, KPI tracking, and data-driven iteration to optimise what works.
• Strategic Distributor Relationships
• Build, develop, and manage strategic relationships with key distributors to support market expansion and revenue growth.

Requirements

In order to be successful for this role, you must have:

• Sales Experience:
• 5+ years of outbound B2B phone sales with exposure to international markets (US, UK, or EU)
• Full sales cycle ownership: cold outreach → qualification → pitch → closing → account management
• Remote phone sales expertise — knows how to sell without ever meeting the client in person
• Proven track record of hitting and exceeding sales quotas
• Strong command of English for cross-border communication
• Hands-on CRM proficiency and data-driven approach to performance
• Ability to build and optimise sales processes from scratch
• Team Management:
• 2+ years of direct team management (minimum 5 people reporting directly)
• Experience hiring, training, and firing sales agents
• Experience setting KPIs, quotas, and performance standards
• Experience running daily/weekly team meetings and 1:1 coaching sessions
• Hands-on leader — able to pick up the phone and sell, not just delegate

You will have a strong advantage in case you have:

• Experience in leading and managing field sales agents, including setting KPIs and providing training and coaching
• Background in premium goods, luxury, or lifestyle product categories
• Experience selling into wholesale, distribution, or agent networks
• Familiarity with the cigar, tobacco, or related premium goods sector
• Experience with LinkedIn-based B2B prospecting and outbound automation
• Prior experience working directly with a founder or CEO
• History of hiring, onboarding, and developing junior sales talent

Benefits

What We Offer

A career, not just a role. Qualix DOO Beograd offers a genuine international platform with structured space for professional advancement and personal development — as the brand grows, so do the people who build it with us.

Compensation

Attractive base salary commensurate with experience, plus a quarterly commission structure that rewards performance directly — high achievers will find the earning potential substantial. Full details discussed at the interview.

Career Growth

A structured platform for professional advancement within an international organisation — with genuine space for personal development built into the role from day one

Team

A dedicated telesales and field-based B2B sales network working across onsite and remote environments

Access

Direct partnership with the CEO and genuine influence over company direction

Markets

International scope across the United States and European Union

Trajectory

Join at an inflection point — shape the global growth story from the inside

Location

Vladimira Popovića 38–40, Belgrade · On-Site / Hybrid arrangement available

Product

A premium, passion-driven brand with quality that speaks for itself