Communications & Strategic Relations Manager, APAC

Who we are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

About the Role:

We are building in-house communications and strategic partnerships capability to drive TwelveLabs’ visibility and strategic presence in Korea, scaling into APAC over time. This is not a traditional PR role - you will own the full communications lifecycle from story planning to coverage measurement, while also serving as a strategic bridge to government, public sector, and industry stakeholders. Working closely with Product, Marketing, and Tech teams, you will craft compelling narratives about our video AI technology and connect TwelveLabs with the people and organizations that matter most for our growth in Korea and APAC.

In this role, you will own:

Communications Strategy & Execution

• Collaborate with Product, Marketing, and Tech teams to plan and produce press releases and in-depth feature stories

• Own PR strategy and manage Korea communication channels to maximize brand visibility

• Drive agenda-based media outreach and measure coverage outcomes

• Design executive interview scripts and media engagement strategies

• Develop content across formats: written articles, interview scripts, video storyboards, and presentation materials

Strategic Relations & Intelligence

• Build and maintain relationships across Korea's public sector — government ministries, public agencies, and industry associations

• Surface relevant meetings, events, and conversations, and connect them to internal teams as actionable opportunities

• Monitor policy trends, procurement cycles, and competitive movements relevant to AI and video understanding, and synthesize them into intelligence for internal teams

You may be a good fit if you have:

• 7+ years of experience in PR/communications, government/external relations, or strategic communications

• Experience building and maintaining relationships with government entities, industry partners, or public sector stakeholders

• Strong story planning and execution skills

• Excellent Korean communication skills (written and verbal) with professional English proficiency

• Ability to work independently, gather intelligence proactively, and connect dots across stakeholders

• Experience in fast-paced, high-growth environments

Preferred Qualifications: [not required but a nice bonus]

• Journalism background - especially covering AI tech/IT, government (관련 부처 출입 경력 우대)

• Established media network and government contacts in Korea

• Understanding of Korea’s AI ecosystem, government technology and Sovereign AI narrative

• Experience with video content production or storyboarding

• Experience working in multinational or US-Korea cross-border organizations

Benefits and Perks

• Growth & Tools

  • 글로벌 B2B 고객과 함께 성장하는 Global Team

  • 자율성과 협업을 모두 갖춘 하이브리드 근무

  • 최신 맥북 및 70만 원 상당 재택근무 장비 지원, 3년 주기로 최신 장비 교체

  • Tokens never sleep - Tech 직군 LLM 토큰 무제한 지원

  • 강의, 컨퍼런스, 멤버십 등에 사용 가능한 연 140만원 상당 자기개발비 지원

  • 영어 교육 프로그램 및 글로벌 버디 프로그램 운영

  • 야간 및 주말 출퇴근 택시비 지원

• Meal & Snack

  • 식비·교통비 등 자유롭게 사용할 수 있는 연 720만원 상당 법인카드 제공

  • 사무실 내 스낵바 운영 (간식, 커피, 제철 과일 등)

  • 사무실 근무 시, 오후 7시 이후 저녁 식대 제공

• Wellness & Family

  • 연 1회 본인 및 가족 1인의 건강검진 제공

  • 단체보험 가입 (상해보험/치아보험/가족 상해보험 중 택 1)

  • 독감 예방접종비 지원

  • 연말 2주간 유급 Holiday Break 운영