Head of Marketing

We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI.

This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.

Key Responsibilities

·       Develop and execute a results-driven marketing strategy focused on B2B digital lead generation

·       Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth

·       Manage and hold external agencies accountable, ensuring performance, ROI and value for money

·       Use data, analytics and insight to continuously refine campaigns and improve performance

·       Partner closely with sales and leadership teams to align marketing with commercial priorities

·       Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output

Requirements

·       Proven experience in a senior B2B marketing role with a strong focus on digital lead generation

·       Expertise across key channels : Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)

·       Highly commercial mindset, with a track record of delivering measurable ROI

·       Experience managing and optimising agency performance

·       Strong analytical skills and a data-led approach to decision making

·       Confident stakeholder manager with the ability to influence at senior level

·       Hands-on, proactive and comfortable operating in a fast-paced environment

Benefits

Salary 50-60k

Bonus

Hybrid working an option