Field Marketing Data Analyst

About the Role

We are looking for a Field Marketing Data Analyst to own the technical tracking, analysis, and reporting of marketing and PR data across regions. This role is highly data-driven and focused on building reliable dashboards, ensuring data accuracy, and translating complex datasets into actionable insights for leadership. The analyst will act as the technical backbone of Field Marketing performance measurement.

*For this position you are required to attend the office 4 days a week (Monday - Thursday), and remote work on Friday.

Job Requirements

• Bachelor’s degree in Data Analytics, Computer Science, Engineering, Marketing Analytics, or a related field.
• 3–6 years of experience in a data analyst, marketing analytics, or business intelligence role
• Strong proficiency in SQL and experience working with data warehouses.
• Experience with BI tools (e.g., Looker, Tableau, Power BI).
• Hands-on experience with CRM and marketing platforms (e.g., Salesforce, HubSpot, Marketo).
• Familiarity with AI-powered analytics workflows (e.g., automated insights, anomaly detection, natural-language-to-SQL tools).
• English: Full professional proficiency (required). Spanish or Portuguese is nice to have.

Main responsibilities

Data Tracking & Architecture

• Design, implement, and maintain tracking frameworks for field marketing and PR initiatives.
• Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, PR tools).
• Validate data quality, consistency, and completeness across all reporting sources.
• Document data definitions, KPIs, and tracking methodologies.

Dashboards & Analytics

• Build and maintain scalable dashboards for leadership and regional teams.
• Develop automated reporting pipelines to reduce manual reporting.
• Analyze performance across campaigns, events, regions, and channels.
• Identify trends, anomalies, and performance drivers within marketing and PR data.
• Use AI tools to streamline marketing and PR reporting, automate repetitive analysis, and generate faster, data-driven insights for Field Marketing leadership.

Marketing & PR Measurement

• Track field marketing KPIs including pipeline influence, lead quality, event ROI, and regional performance.
• Measure PR impact using metrics such as media reach, share of voice, sentiment, and correlation with demand generation.
• Support attribution modeling and funnel analysis across field marketing initiatives.

Advanced Analysis & Insights

• Use SQL and data analysis tools to extract, transform, and analyze large datasets.
• Translate technical findings into clear insights and recommendations for leadership.
• Support forecasting, planning, and investment decisions with data-driven analysis.

Collaboration & Enablement

• Partner with Field Marketing, PR, Sales Ops, and RevOps teams to align data models and reporting.
• Act as a trusted analytical partner for Field Marketing leadership.
• Enable self-service analytics by improving dashboard usability and documentation.

Other important expectations

• You are an Entrepreneur and a responsible professional
• You are proactive and are not afraid to share your thoughts and ideas
• You have a strong ability to work and collaborate multifunctionally internally and externally; but at the same time you know how to work independently.
• You have a strong interest for a multicultural environment;

About VTEX

Benefits

• 23 days of vacations
• Health Insurance
• Life insurance
• Meal Voucher
• Gym allowance