Company: Petra Brands
Website: petrabrands.com
Location: Remote (Global)
Role Type: Freelance, Contract, or Full-Time
Role Summary
Petra Brands is seeking a high-caliber Direct Response VSL Editor specialized in crafting video sales letters that convert. We aren't looking for someone to simply "assemble footage"; we need a visual storyteller who understands the mechanics of persuasion, retention, and consumer psychology.
The ideal candidate knows that a VSL is a high-stakes sales asset. You will be responsible for transforming scripts, raw footage, product demos, and testimonials into polished, high-retention videos that drive measurable action. You should have a proven track record of editing long-form sales funnels, advertorial-style videos, or high-converting video ads where every second is engineered to earn the viewer's attention.
Core Responsibilities
- End-to-End VSL Production: Edit compelling VSLs and video sales assets using scripts, voiceovers, UGC, stock footage, and AI-generated visuals.
- Engineered Engagement: Apply visual pattern interrupts, emotional tension, and strategic pacing to maintain high retention rates throughout the sales journey.
- Conversion Focus: Integrate visual proof, product demonstrations, and dynamic captioning to reinforce the sales message and build credibility.
- Iterative Optimization: Create multiple versions of hooks, intros, and CTAs for A/B testing; adapt edits based on performance data and media buyer feedback.
- Collateral Asset Creation: Produce VSL cutdowns, landing page videos, and testimonial compilations to support the broader performance marketing funnel.
Candidate Requirements
Must-Haves:
- Direct Response Expertise: Proven experience editing long-form VSLs or performance-driven video funnels. You understand the flow of a sales message (Hook → Agitation → Solution → Proof → Offer → CTA).
- Exceptional Editorial Judgment: The ability to explain why a certain cut, b-roll selection, or music choice was made to drive a specific emotional or behavioral response.
- Retention Mastery: Sophisticated skills in pacing and visual variety to ensure viewers don't "drop off" during long-form content.
- Portfolio of Proof: A robust portfolio featuring actual VSLs or sales videos (please include context on the brand, funnel type, and performance results where possible).
Strongly Preferred:
- Background in health, wellness, beauty, pet care, or lifestyle categories.
- Strong skills in motion graphics, dynamic subtitling, and AI-assisted editing tools.
- You are motivated by results and comfortable working within a base + performance bonus compensation structure.
Other open roles at Petra Brands(6)
Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer. With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Everymood — are followed by millions, have earned 1.5 Billion+ views with 5000+ unique product offerings and are sold in over 20,000 retail doors worldwide. Our Brands: Roofus Pet: https://roofuspet.com/ Fomin: https://fominsoap.com/ Everymood: https://everymood.com/ House of Party: https://houseofparty.com/ Luna Naturals: https://lunanaturals.co/
Key team members
Zuzanna Rutkowska
Farzana Allidina
Alanna Frigon
Maira Mumtaz (Bsc, CAT, ACCA, FMVA®)
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