Marketing Analytics Manager

About Trovy

Trovy is building the financial home base for America's 86 million homeowners — the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable. We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity. Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership more manageable. Don't own a home without it.

Role Overview

We're seeking a Marketing Analytics Manager to own the data intelligence behind Trovy's paid marketing channels. This is a hard-skills role first: you'll live in performance data across Meta, Google, YouTube, and TikTok, and use what you find to drive creative strategy — identifying what's working, what isn't, and what we should make next. You won't be producing the content yourself, but you'll be the one telling the team what to produce and why, managing the creative pipeline from briefing through compliance review and go-live.

Key Responsibilities

Channel Performance Analytics

• Own performance analytics across Meta, Google, YouTube, and TikTok — build dashboards, track KPIs, and deliver regular readouts to leadership

• Analyze ad performance at the creative level: by format, hook, messaging theme, audience signal, use case, and demographic — surface patterns that drive decisions

• Monitor CAC, ROAS, CTR, conversion rates, and funnel metrics across channels; identify trends and anomalies early

• Understand how each platform's algorithm rewards creative performance and structure testing accordingly

• Translate data into clear, specific recommendations, not just what the numbers say, but what to do next

Creative Strategy & Testing

• Use performance data to drive the creative roadmap — brief the design and content team on what to produce based on what the data shows

• Build and maintain a structured creative testing framework: hypotheses, variables, success metrics, and readouts

• Identify winning patterns at a granular level — hooks, formats, talent, use cases, messaging angles — and systematically scale what works

• Stay current on platform algorithm changes, creative best practices, and format innovations across Meta, Google, YouTube, and TikTok

• Partner with the Senior Product Marketing Manager on messaging consistency between paid and owned channels

Creative Pipeline & Compliance

• Own the end-to-end creative pipeline: briefing, production coordination, compliance review routing, approval tracking, and publishing

• Manage the compliance approval workflow for all paid ads — coordinate with legal and compliance to ensure ads are reviewed and cleared before going live

• Maintain an organized library of approved creative assets with clear versioning and performance tagging

• Ensure new creative is consistently in flight; pipeline never runs dry, review process never creates avoidable delays

Reporting & Optimization

• Build and own paid channel reporting infrastructure with dashboards that are clear, current, and actionable

• Deliver structured weekly and monthly performance reports with commentary, not just data

• Make ongoing optimizations to live campaigns based on performance signals using budget allocation, creative rotation, format mix

• Develop spend efficiency frameworks to prioritize where incremental budget should go across channels and creative types

Qualifications

• 2–4 years of experience in paid media analytics, performance marketing analytics, or a closely related role

• Familiarity with Meta Ads Manager and Google Ads — hands-on experience a plus but not required; platform execution can be supported by external media buying resources

• Ability to partner effectively with consultants or agencies on platform management while retaining ownership of analytics and creative strategy

• Experience with TikTok Ads and YouTube a strong plus

• Strong analytical skills — proficient in Excel or Google Sheets; experience with BI tools (Looker, Amplitude, or similar) preferred

• Demonstrated ability to analyze creative performance data and translate findings into actionable briefs

• Understanding of how modern platform algorithms work and what levers actually move performance

• Experience managing a creative review or compliance workflow a plus

• Fintech, financial services, or regulated industry experience preferred — familiarity with ad compliance requirements helpful

What You'll Bring

• Analytical rigor. You let the data drive decisions, not assumptions about what should work

• Creative curiosity. You find it genuinely interesting to figure out why one hook outperforms another

• Organizational discipline. The pipeline stays full, the approvals don't slip, the reporting is always current

• Clear communication. You can explain what the data says and what it means to people who aren't in the platforms every day

• Comfort operating in a fast-moving environment where you're building the process as you go

Compensation & Benefits

• Compensation: Base Salary: $90,000 - $120,000 + Equity.

• Market Opportunity: Join a team tackling the $30T home equity market.

• Early Impact: Help shape our operations from the ground up.

• Ownership: Competitive salary, meaningful equity, and room to grow.

• Success: No sales commissions; your success is measured by customer outcomes, not volume

• Location: On-Site, New York City

• Benefits: 401K account, 100% company-paid dental, medical, vision and life insurance, flexible time off, and more.