This job was posted more than 40 days ago and might be expired.
GR0 logo

Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)

Posted about 2 months ago

OfficeMiami, FloridaEX

The Opportunity

We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.

### What You'll Own
  • Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands

  • Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars

  • Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio

  • Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership

  • Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

  • ### What We're Looking For
  • 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce

  • Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)

  • Experience with email marketing platforms

  • Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)

  • Ability to manage multiple brands or accounts simultaneously 

  • Health, wellness, beauty, or CPG industry experience a plus

  • Self-starter mentality — you don't wait to be told what to test next

  • Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts

  • Familiarity with Shopify and e-commerce tech stacks

  • Influencer or affiliate marketing experience

  • Knowledge of AI tools for marketing efficiency and content ideation

  • Job details
    Workplace
    Office
    Location
    Miami, Florida
    Experience
    EX

    GR0 is a performance marketing agency specializing in SEO, paid media, content creation, email & SMS marketing, and e-commerce growth for DTC and B2B brands.

    Employees
    130
    Industry
    Advertising Services
    Headquarters
    Los Angeles, CA
    Founded
    2020
    Company location
    Los Angeles, CA, US
    Specialties
    Seo, Content Writing, Email Marketing, SMS Marketing, Google Ads, Paid Social, GEO, TikTok Shop, Link Building, and Creative

    Key team members

    Angie Bergmann

    Angie Bergmann

    Jeffrey Gabriel

    Jeffrey Gabriel

    Krista S.

    Krista S.

    Kevin Miller

    Kevin Miller

    Apply smarter with Jobr

    Jobr aggregates jobs directly from company career portals — no middlemen. Our team applies on your behalf with AI-tailored resumes, reviewed by a human before submission.

    Direct from company career pages
    AI-personalised cover letters
    Human review before every submit
    Application tracking & follow-ups