Freelance B2B Thought Leadership Copywriter

About the Role

We’re a strategy-led creative team supporting a global leader in consumer intelligence.

Our job is to turn complex insights into clear, engaging LinkedIn content that actually resonates with professional audiences.

We’re looking for a Copywriter with strong editorial instincts, someone who can take research-heavy reports and turn them into sharp, compelling narratives while maintaining accuracy and elevating the brand’s voice.

What You'll Do

Insight Translation & Copywriting

Interpret research reports and translate them into clear, concise, and engaging LinkedIn content

Ensure all messaging is 100% accurate and aligned with source material

Distill complex ideas into digestible, insight-led short-form copy

Maintain consistency with established tone of voice, content pillars, and brand guidelines

Content Development (LinkedIn Organic)

Write copy across multiple formats, including:

• Static posts and infographics (data-led, concise messaging)

• Carousel posts with strong narrative flow and storytelling elements

• Motion content adaptations derived from static assets

Narrative & Thought Leadership

Develop content with narrative depth and conceptual clarity

Elevate content beyond templated formats into something more distinct and engaging

Balance credibility, clarity, and creativity in all deliverables

Collaboration & Process

Work closely with a Creative Strategist to execute against established content strategy

Apply strategic thinking to execution, with opportunities to contribute ideas

Occasionally support direct client requests (rare, depending on timezone alignment)

Deliver work within timelines while managing multiple content pieces simultaneously

What We're Looking For

Required

2–4+ years of experience in B2B copywriting, editorial, or thought leadership content

Strong ability to translate research-heavy or complex material into clear, engaging messaging

Excellent command of tone, structure, and narrative flow

High attention to detail and commitment to accuracy

Experience writing for LinkedIn or professional audiences

Ability to produce high-quality short-form content at scale

Familiarity with LLMs (AI tools) as a workflow and QA support tool

Preferred

Background in:

• Editorial writing

• Trade publications or journalism

• Corporate communications or insights-driven content

Experience working with:

• Research reports

• Data-driven content

• Trend analysis

Ability to balance clarity, credibility, and creativity

Experience working in a remote, cross-functional environment

Typical Deliverables

To give you a sense of the work, a typical content cycle includes:

• Short-form LinkedIn posts based on research insights

• Carousel copy with structured storytelling and narrative progression

• Data-led messaging for static and infographic formats

• Variations of messaging aligned with content pillars and strategy

We look forward to working with you!