Senior Paid Ads Specialist

Job Title: Senior Paid Ads Specialist
Location: Remote

Schedule: 9am - 5pm EST

Salary: $18 - $25 per hour

Lago is seeking a proactive and strategic Paid Ads Specialist with a combined background in strategizing, building out, and implementing ads on Meta, Google, and more with experience in leading growth across our digital sales channels. This role will be responsible for developing, maintaining, and scaling our ads on these platforms, as well as driving traffic through paid media for lead generation.

Responsibilities

• Build and manage paid campaigns across Google Ads, Meta, TikTok, and LinkedIn with a lead-generation focus
• Lead creative and post-click strategy (landing pages, funnels, lead magnets) in collaboration with our in-house team
• Write and test ad copy with AI support and our in-house copywriter 
• Continuously test and optimize targeting, creative, copy, budgets, and account structure to reach KPIs and scale campaigns
• Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations
• Implement pixels and conversion tracking in line with best practices

Requirements

• 3+ years of experience building and optimizing Meta Ads campaigns are mandatory (lead generation focus)
• 3+ years of experience building and optimizing Google Ads campaigns are mandatory (lead generation focus)
• 3+ years of experience building campaigns focused on lead generation are mandatory (lead generation focus)
• Experience with B2B lead generation campaigns is highly preferred
• Experience with B2C lead generation for a home or local service business, as well as healthcare industry, is a significant plus.
• Experience with Google Ad Grants, Google Tag Manager, Unbounce or ClickFunnels is highly preferred.
• Basic video-editing skills are highly preferred.
• Analytical orientation and attention to details
• Strategic thinking
• Self-initiative and goal-focus is a must!

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.