Senior Field Marketing Executive (SEA)

We’re looking for a hands-on Senior Field Marketing Executive to support the execution of B2B marketing programs across Southeast Asia.

This role is ideal for someone with several years of experience who enjoys a mix of events and campaigns and works closely with Sales to drive pipeline and engagement. You’ll play a key role in executing regional marketing initiatives while gaining exposure to commercial and growth-focused marketing.

Requirements

RESPONSIBILITIES
Field Marketing & Events

• Execute end-to-end B2B events, including conferences, roundtables, webinars, and networking sessions.
• Coordinate event logistics, including venues, vendors, registrations, and on-site execution.
• Ensure a high-quality attendee experience across all touchpoints.

Campaign & Demand Generation

• Support campaigns to drive registrations, attendance, and lead generation.
• Assist with email marketing, landing pages, and promotional activities.
• Work with Sales to align on target accounts and follow up.

Lead Management & Reporting

• Manage post-event leads and ensure accurate CRM updates (e.g. Salesforce).
• Support lead handover to Sales and track follow-ups.
• Track key metrics including registrations, attendance, and campaign performance.

Collaboration

• Work closely with Marketing, Sales, and regional stakeholders.
• Support localisation of campaigns across SEA markets.

REQUIREMENTS

• 2–4 years of experience in field marketing, events marketing, or campaign execution.
• Experience supporting or executing B2B or corporate events.
• Strong organisational skills and ability to manage multiple timelines.
• Comfortable with hands-on, on-site event execution.
• Good communication skills in English.

NICE TO HAVE

• Experience in B2B, SaaS, fintech, or tech environments
• Familiarity with CRM or marketing tools (e.g. Salesforce, HubSpot, Marketo)
• Exposure to regional marketing across Southeast Asia
• Additional Southeast Asian languages such as Bahasa Malaysia, Thai, or Mandarin