Chief Marketing Officer (CMO)
Posted about 2 months ago
Chief Marketing Officer (CMO)
Remote | CET-compatible timezone (UTC+1 to UTC+4) | Full-time
Job Overview
We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform.
This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors.
The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.
Key Responsibilities
Brand Strategy & Positioning
- Define and execute global brand strategy within the wealth management and investment landscape
- Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
- Ensure consistency across all markets and communication channels
Client Acquisition Strategy
- Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
- Build long-term relationship-driven marketing funnels
- Segment and tailor outreach for private investors and institutional partners
Marketing Channels & Communication
- Manage a multi-channel ecosystem including:
- Private events and exclusive forums
- Strategic partnerships
- Digital platforms and thought leadership
- Ensure communication reflects a premium, discreet, and high-trust positioning
Strategic Partnerships & Market Presence
- Establish relationships across financial ecosystems, family offices, and private banking networks
- Lead high-profile events, forums, and industry collaborations
- Expand presence across key global financial hubs
Content, PR & Thought Leadership
- Oversee production of market insights, research, and investor-focused content
- Drive PR strategy and executive visibility
- Position leadership as industry thought leaders
Digital Strategy & Performance
- Lead digital marketing strategy (web, SEO, campaigns, investor communications)
- Implement data-driven KPIs and performance tracking
- Continuously optimize campaigns and client engagement models
Leadership & Collaboration
- Build and lead a high-performing marketing function
- Partner with investment, product, and business development teams
- Align marketing with revenue and client growth objectives
Requirements
- 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
- Proven experience marketing to HNWI/UHNWI audiences
- Strong track record in building premium brands and driving client acquisition
- Experience in complex, low-awareness or long sales cycle products
- Exposure to global or multi-market campaigns
- Strong background in partnerships, PR, and high-level events
- Data-driven mindset with experience in marketing analytics
- Excellent leadership and stakeholder management skills
- Fluent English required
Nice to Have
- Experience with family offices or international investors
- Background in fintech or alternative investments
- Understanding of regulatory environments
Other open roles at High Street Resources(6)
At High Street Resources, our mission is to deliver top-tier recruitment and HR consulting services to both clients and candidates within the thriving financial services sector of the Middle East. In an environment marked by significant expansion, our goal is to satisfy the industry's demand for exceptional service excellence.
Key team members
Ayesha Majid Lari
Anastasia Ignatovich
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