Marketing Manager

The Role

This is Cruva's first dedicated marketing hire, reporting directly to our CEO, Sebastian. You will own how Cruva shows up in public: newsletter, case studies, social channels, our show, our quarterly report, and brand moments. Sebastian owns marketing strategy, the founder voice, agency relationships, and the demand generation and sales motion. You make the brand visible and consistent every week.

If you have been a content lead at a creator-economy SaaS, an influencer or creator agency, an ecommerce growth agency, or a creator-led DTC brand, this seat will feel familiar.

Responsibilities

• Cruva newsletter. Own the editorial calendar, draft each issue, ship on cadence, and grow the list.

• Customer case studies. Interview the brands and creators behind our largest customer wins, and develop them into substantive stories that operators in the space share with each other.

• Social channels. Run LinkedIn (primary), TikTok, and Instagram. Voice, production, repurposing, and community engagement.

• Founder content distribution. Sebastian writes the LinkedIn posts and long-form pieces. You edit, schedule, repurpose into clips and threads, and syndicate.

• The Cruva TikTok Shop Index. Our quarterly proprietary data report on the state of the platform. You manage design, copy production, launch, and distribution end-to-end; Sebastian writes the data narrative.

• Lead magnets. At least one free tool, report, or template per quarter. Brief design and engineering, write the copy, ship, and promote.

• Podcast and show production. Once launched: booking, coordination, clip production, distribution.

• Brand and event marketing. TikTok Shop Summit, partner events, customer dinners: both production and storytelling.

Qualifications

• 2 to 5 years of marketing experience inside the creator economy or ecommerce, at a creator-economy SaaS, an influencer or creator agency, an ecommerce or Amazon growth agency, or a creator-led DTC brand.

• A strong writing portfolio. Half of this role is writing: newsletter issues, case studies, founder content edits, campaign and landing copy. We ask for samples and weigh them heavily.

• A demonstrated storytelling instinct: the ability to identify the narrative inside a customer interview and produce a piece worth forwarding.

• Fluent, disciplined use of AI tools, with clear opinions on which is best for which task. Taste filters every output before it ships.

• Production discipline. You can brief designers, edit short-form video, run projects to deadlines, and learn unfamiliar tools without supervision.

• Comfort executing against a defined strategy. Sebastian sets direction; you make it real. The right candidate finds this energizing rather than constraining.

• Los Angeles-based. This role works in person at our office regularly. We are not considering remote candidates.

What Success Looks Like

By month three:

• The newsletter shipping on cadence with a measurable subscriber growth trajectory.

• Two to three customer case studies live and in distribution.

• Social channels publishing consistently in a clear, recognizable voice.

• One free tool or lead magnet shipped and capturing leads.

• Each of Sebastian's posts distributed and repurposed across at least two additional channels.

• A production calendar Sebastian trusts without daily input.

By month six, Cruva has a recognizable brand voice in the TikTok Shop ecosystem that did not exist before you joined.

Compensation and Logistics

• Location: Los Angeles. In person at our office regularly.

• Compensation: $95,000 to $125,000 base salary depending on experience, plus meaningful early-stage equity.

• Reports to: Sebastian, CEO.

• Start date: As soon as available.