About Baselayer

Trusted by 2,200+ financial institutions, Baselayer is the intelligent business identity platform that helps verify any business, automate KYB, and monitor real-time risk. Baselayer’s B2B risk solutions and identity graph network leverage state and federal government filings and proprietary data sources to prevent fraud, accelerate onboarding, and lower credit losses.

We are building category-defining infrastructure for business identity in highly regulated markets, with a strong focus on execution, ownership, and long-term impact.

About the Role

As Baselayer's first dedicated Product Manager, you'll report directly to our CTO and own the creation, design, and full scoping of new products that take Baselayer beyond financial institutions and into new verticals where business identity is broken. You'll define what we build, why we build it, and what "done" looks like. You won't be inheriting a roadmap. You'll be writing one.

This role is hands-on. You'll write the specs, draw the wireframes, partner with design, and sit in eng standups. You'll also own the existing product surface: setting priorities, sequencing the roadmap, and making the daily calls that keep engineering shipping the right things. New verticals are the headline, but the day-to-day is a mix of zero-to-one product definition and disciplined operating cadence on what's already in market.

What You’ll Do

New Product Definition & Scoping

Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec
Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope
Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria
Own the "what" and the "why" so eng and design can own the "how"

Specs, Wireframes & Design Partnership

Write specs that engineers can build from without a dozen follow-up questions
Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early
Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships
Run spec reviews that surface ambiguity before it becomes rework

Roadmap & Prioritization for Existing Products

Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits
Make the daily prioritization calls that keep engineering focused on the highest-leverage work
Build a planning cadence that's predictable for the team and legible to the rest of the company
Kill work that isn't pulling its weight

Cross-Functional Execution

Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth)
Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage
Be the connective tissue between what's being built and what's being sold, supported, and marketed
Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes

What We're Looking For

Required

5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue
Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer
Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting
Strong opinions on UX and product craft, with the ability to defend them and the humility to update them
Operates with founder-level ownership and urgency. You don't wait to be told what's broken
Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself
Bias toward shipping. A v1 in market beats a v3 in a doc

Nice to Have

Experience taking a product into a new vertical or expanding into adjacent markets
Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance
Worked at an early-stage company where you owned product without the safety net of a PM team
Experience as the first PM hire at a venture-backed startup