Assistant Director of Performance
Posted about 2 months ago
UHP (Unlock Human Potential)
UHP is a veteran-focused education and leadership development organization based on an 800-acre campus in Northwest Arkansas. Through immersive, high-impact programs, we develop service members and veterans into leaders—equipped with the skills, mindset, and purpose to thrive in their next chapter.
Our approach is built on four core pillars: Think. Train. Feel. Lead.
We integrate human performance, leadership development, and real-world skill building to prepare individuals for meaningful, long-term careers.
Assistant Director of Performance
The Role
The Assistant Director of Performance is a frontline leader responsible for coaching quality, team development, and day-to-day execution across UHP’s performance programs. This role is central to the coaching environment—setting standards, developing coaches, and ensuring every training session meets the level of professionalism, structure, and intensity that UHP is known for.
This is not just a senior coach role; it is a leadership position for someone who can:
Set the tone
Develop people
Operate with consistency and accountability in a fast-paced, immersive environment
What You’ll Own
Coaching Leadership & Standards
Lead the day-to-day performance coaching environment
Ensure consistency in coaching quality, professionalism, and delivery
Observe sessions and provide clear, actionable feedback
Address student and coaching issues with urgency and ownership
You set the standard for what “right” looks like.
Coach & Graduate Assistant Development
Conduct regular 1:1s with Performance Coaches and Graduate Assistants (GAs)
Develop coaches in communication, presence, programming, and leadership
Identify growth opportunities and prepare coaches for increased responsibility
Model accountability, composure, and leadership under pressure
This role builds coaches—not just manages them.
Recruiting, Hiring & Onboarding
Lead Graduate Assistant recruiting (sourcing, screening, interviews, onboarding)
Support hiring for performance staff as needed
Ensure new team members integrate quickly into UHP’s standards and culture
Instruction & Curriculum Support
Support delivery and refinement of training modules
Partner with leadership on curriculum development and instructional standards
Contribute to career pathway development for performance staff
Operational Execution
Support day-to-day performance operations across cohorts
Act as a point of contact between leadership and coaching staff
Step in as needed to maintain continuity and execution
What We’re Looking For
Required
Experience as a performance coach with leadership responsibility
Strong communication skills and ability to deliver direct, constructive feedback
High ownership, reliability, and professional maturity
Ability to operate in a fast-paced, immersive, on-site environment
Relevant certification (CSCS, CPT, or equivalent)
Preferred
Experience leading or developing coaching teams
Experience working with military, veteran, or high-discipline populations
Bachelor’s degree in Exercise Physiology or related field
Background in mentorship, instruction, or curriculum development
What Success Looks Like
Coaching sessions are consistent, structured, and high-quality
Coaches and GAs show measurable growth in skill and leadership
Communication is clear, proactive, and aligned across the team
Students experience professionalism, accountability, and care
Day-to-day operations run smoothly with minimal oversight
Leadership trusts execution is handled with consistency
Why This Role Matters
This role directly impacts the quality of the UHP experience. It’s not just about coaching—it’s about developing people, setting standards, and ensuring every individual who comes through the program is challenged, supported, and prepared for what comes next.
Schedule
Based on campus needs
Includes evenings and occasional weekends
Compensation & Benefits
Competitive compensation
401(k)
Health, dental, and vision insurance
Paid time off
Professional development support
Access to UHP performance and recovery facilities
Why UHP
Belong to something, Believe in something, Strive for something.
Work alongside a team committed to excellence, growth, and purpose
Direct impact on the lives of service members and veterans
Work in a unique, high-performance campus environment
Other open roles at UHP UnlockHumanPotential(6)
UHP helps veterans take the next step. Our 3-week programs provide certifications, confidence, and a clear path to a new mission.
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