Field Marketing Manager for Garcia Hand Picked - Bay Area
Posted 2 months ago
Role: Field Marketing Manager
Location: Northern California ( Bay Area)
Full Time/Exempt
We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring
The Field Marketing Manager plays a key role in aligning sales and marketing efforts across the region for Garcia Hand Picked by leading field activation, supporting brand education, and driving in-store success.
From pop-ups and store onboarding to budtender engagement and consumer events, this role ensures our brands show up strong where it matters most.
Your Impact:
- Drive sell-through through in-store merchandising, budtender training, and consistent field presence.
- Plan and execute vendor days, retail activations, and in-store builds to support priority accounts.
- Track performance (vendor days, visits, in store builds, sales impact) and adjust strategy to maximize results.
- Educate budtenders and sales teams on product benefits, key selling points, to strengthen brand awareness
- Partner closely with Sales, retail partners, and internal teams to align on priorities and grow account performance.
*This role will require regular travel throughout Northern California
Your Strengths:
- You are welcoming and inclusive of others, value individual differences, and love leading a winning team.
- You love building relationships and promoting products.
- You are highly organized and detail driven.
- You thrive in collaborative environments with a focus on delivering results
*This role includes a base salary along with a commission plan.
If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
And we grow ourselves and business with GRIT then we will be CHAMPIONS OF CANNABIS
Why Join Us:
Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).
#enghp
Holistic Industries started with a simple goal: cultivate top-quality cannabis that’s accessible to people. Through empathy, honorability, accountability, and grit, we have grown to become one of the largest privately held and respected cannabis companies in the nation. We set new industry standards by creating trusted products, fostering career growth, and strengthening communities. We are, and always will be, Champions of the Plant. ---- In our Liberty dispensaries around the country, we champion cannabis, the culture, and most importantly, our customers. We are your neighbors with the good weed. We hire local talent and feature local brands, in addition to our own brands, in every store. Our brands include Garcia Hand Picked and Strane, Hellavated, Do Drops, Cannaceutica and more to come. We sell and supply hundreds of dispensaries with our brands, provide full spectrum support to sell in and sell through the highest quality cannabis in a diverse line-up of products for every type of cannabis consumer. From genetics snobs to Deadheads to patients looking for relief, our brands have one thing in common - they are for cannabis lovers like us. We cultivate the best plants and people in the industry. Our grows are full of experts on a mission to nurture each and every plant to reach its highest potential. That takes a unique approach, a lot of passion and pride in what we grow and sell. Our cultivation team members are first in line to buy the cannabis they grew, harvested and trimmed as soon as it hits store shelves. We operate in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington D.C. and West Virginia, with support staff working remotely around the country. We are deeply and actively committed to the communities we serve and DEI. If you are interested in joining our team, please reach out and let us know. We are always looking for plant people to grow with us!
Key team members
JC Kovac CCP, CBP, CSCP
Bill Rosenhoover
Paul Grignon
David P Cohen
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