Role: Brand Director
Location: Remote
We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring
We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.
Your Impact:
- Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals.
- Define and clearly communicate our brand identity with target audiences.
- Champion a consistent, high-quality brand experience across all channels and customer touchpoints.
- Lead the development and execution of integrated marketing and promotional campaigns.
- Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life.
- Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape
- Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.
Your Strengths:
- Proven experience leading brand strategy and executing campaigns
- Strong understanding of brand positioning, storytelling, and customer engagement
- Ability to influence and collaborate across teams and stakeholders
- Data-driven mindset with a focus on results and continuous improvement
- Strong project management and organizational skills
- Comfortable balancing big-picture strategy with day-to-day execution
If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
And we grow ourselves and business with GRIT then we will be
CHAMPIONS OF CANNABIS
Why Join Us:
Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).
Holistic Industries started with a simple goal: cultivate top-quality cannabis that’s accessible to people. Through empathy, honorability, accountability, and grit, we have grown to become one of the largest privately held and respected cannabis companies in the nation. We set new industry standards by creating trusted products, fostering career growth, and strengthening communities. We are, and always will be, Champions of the Plant. ---- In our Liberty dispensaries around the country, we champion cannabis, the culture, and most importantly, our customers. We are your neighbors with the good weed. We hire local talent and feature local brands, in addition to our own brands, in every store. Our brands include Garcia Hand Picked and Strane, Hellavated, Do Drops, Cannaceutica and more to come. We sell and supply hundreds of dispensaries with our brands, provide full spectrum support to sell in and sell through the highest quality cannabis in a diverse line-up of products for every type of cannabis consumer. From genetics snobs to Deadheads to patients looking for relief, our brands have one thing in common - they are for cannabis lovers like us. We cultivate the best plants and people in the industry. Our grows are full of experts on a mission to nurture each and every plant to reach its highest potential. That takes a unique approach, a lot of passion and pride in what we grow and sell. Our cultivation team members are first in line to buy the cannabis they grew, harvested and trimmed as soon as it hits store shelves. We operate in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington D.C. and West Virginia, with support staff working remotely around the country. We are deeply and actively committed to the communities we serve and DEI. If you are interested in joining our team, please reach out and let us know. We are always looking for plant people to grow with us!
Key team members
JC Kovac CCP, CBP, CSCP
Bill Rosenhoover
Paul Grignon
David P Cohen
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