VP, Media Relations

Vice President, Media Relations

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide.

We are currently looking for a Vice President, Media Relations to drive standout, insight-led campaigns for some of the world’s leading health brands.

This is a senior leadership role for someone who thrives at the intersection of strategy, storytelling, and media influence.

This is a hybrid or remote role

What you’ll be doing

• Lead the development and delivery of strategic media relations programmes across key consumer health accounts
• Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
• Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
• Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
• Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
• Lead client workshops, media training sessions, and stakeholder engagement initiatives
• Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
• Manage, mentor, and inspire junior team members, supporting their growth and development
• Play a key role in new business—leading media strategy in pitches and identifying growth opportunities

What you’ll bring

• 10+ years’ experience in media relations, ideally within consumer health
• A strong network of media contacts and a proven ability to secure impactful, top-tier coverage
• Deep understanding of consumer audiences, trends, and culturally relevant storytelling
• Demonstrated success managing complex client relationships and acting as a senior strategic partner
• Experience leading teams and fostering a collaborative, high-performance culture
• Strong commercial awareness and experience contributing to business growth and new business pitches
• Exceptional communication, presentation, and influencing skills

Why join us?
You’ll be part of a collaborative, purpose-driven team delivering work that truly impacts everyday health. From behaviour change campaigns to brand storytelling at scale, you’ll help shape how health connects with people—while leading media innovation in a fast-paced, growing agency.

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.