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Search Engine Evaluation Specialist - Freelance AI Trainer Project

Posted about 2 months ago

OfficeUnited States of America

Project Overview

We are sourcing independent Search Engine Evaluation Specialists to provide their expertise for an AI benchmark evaluation project. As AI models increasingly interpret search intent, analyze indexing protocols, and evaluate search rank responses, their accuracy relies entirely on robust, expert-crafted training data. The objective of this project is to autonomously produce high-quality evaluation tasks, strong prompts, and clear, well-structured rubrics that generate clean, reliable data for model training.

Project Deliverables & Scope

Operate autonomously to design complex evaluation frameworks and provide structured training data. Expected deliverables include:

  • Task & Prompt Creation: Generating realistic, high-quality prompts that compel the AI model to produce complex, professional-grade deliverables specific to search rank response analysis, indexing logic, and query relevance.
  • Benchmark Evaluation Data Generation: Producing clean, reliable training data that directly aids in the evaluation and refinement of AI models handling complex SEO and search engine ranking tasks.
  • Quality Assurance & Fact-Checking: Ensuring all generated tasks and scoring criteria reflect strict, real-world search quality rating standards, technical indexing mechanics, and user intent accuracy.

Required Expertise

To successfully fulfill the deliverables of this project, Contractors must possess deep industry knowledge to craft realistic professional scenarios.

Core skillset includes:

  • Demonstrable professional expertise within the Search Engine Optimization (SEO), search quality rating, or digital marketing sectors, with a deep understanding of indexing, ranking factors, and search response evaluation.
  • Strong writing and prompt generation skills, with the ability to design highly realistic, complex search evaluation task scenarios for AI training.
  • Proficiency in rubric generation, specifically the ability to create objective, non-ambiguous scoring criteria that leave no room for subjective interpretation.
  • A meticulous, detail-oriented approach to fact-checking search rankings, evaluating content quality against official rating guidelines, and generating reliable data for system benchmarking.

We offer a pay rate of $20 per hour, with the exact rate determined after evaluating your experience, expertise, and geographic location. Final offer amounts may vary from the pay range listed above. As a contractor you’ll supply a secure computer and high‑speed internet; company‑sponsored benefits such as health insurance and PTO do not apply.

Engagement Type: Freelance / Independent Contractor

Workplace Type: Remote

Job details
Workplace
Office
Location
United States of America

Omnicom Group is the world's leading marketing and sales company, offering advertising, media, PR, and digital commerce.

Industry
Advertising Services
Headquarters
New York, NY
Company location
New York, NY
Specialties
Media, Commerce, Precision Marketing, Advertising, Production, Health, Public Relations, Branding, Experiential, and Consulting

Key team members

Luke Taylor

Luke Taylor

Andy Hobsbawm

Andy Hobsbawm

Sue Denison

Sue Denison

Esmiralda de Boer

Esmiralda de Boer

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