Senior Activation & Events Manager (Offline Growth)

Offline Activation Strategy & Execution

• Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)

• Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting

• Identify high-impact opportunities 

OOH & Offline Media Integration

• Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations

• Ensure consistency across offline touchpoints 

Campus & Community Initiatives

• Design and scale university / campus programs (ambassadors, workshops, tours)

• Build relationships with student orgs, academic institutions, and youth communities

• Translate campus engagement into measurable user acquisition and activation

Partnerships & Stakeholder Management

• Manage external partners (event organizers, agencies, vendors, LGUs)

• Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams

Performance Tracking & Optimization

• Define KPIs for offline campaigns (foot traffic, signups, activation rate)

• Analyze performance and continuously optimize activation strategy

• 5–8+ years experience in offline marketing, events, or activations

• Strong experience managing large-scale events or multi-city activations

• Exposure to OOH campaigns and offline media planning

• Proven ability to manage vendors, budgets, and timelines

• Experience working with youth communities / campus programs is a strong plus