Copy & Content Specialist

The Copy & Content Specialist is accountable for executing high-performing copy and content across all PODs, supporting brands from pilot campaigns through to scalable strategies across global markets.

This is an execution-led role focused on writing copy that ships fast, tests often, and converts across paid media platforms such as Google, Meta, TikTok, and YouTube, as well as SEO-optimised website and landing page content.

You will collaborate with Growth, Paid Media, Creative, and Product teams to ensure messaging is clear, SEO-aligned, and conversion-focused helping Valerie scale brands through disciplined experimentation and strong fundamentals.

Accountabilities

• platform best practices (hooks, CTAs, formatting, policy compliance).

• Collaborate with designers and editors to align copy with visual storytelling.

Paid Media Copy Execution

• Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads.

• Produce multiple copy variations to support A/B testing and campaign iteration.

• Apply

Website & Landing Page SEO Content

• Write SEO-optimised landing pages that balance search intent with conversion.

• Produce content for core website pages, campaign landing pages, and SEO pages.

• Apply SEO fundamentals including keyword placement, headings, meta tags, and structure.

• Translate search intent into clear value propositions and CTAs.

Creative & Conversion Copywriting

• Craft conversion-focused copy for websites, ads, emails, banners, and social media.

• Translate product features into clear benefits and persuasive messaging.

• Support CRO initiatives to improve CTR, CVR, and engagement.

• Maintain consistent brand voice across multiple Valerie partner brands.

UX, CRO & Content Optimisation

• Collaborate with UX and Web teams on messaging hierarchy and CTA clarity.

• Write copy for landing pages, wireframes, and testing environments.

• Use insights from analytics and A/B tests to optimise messaging performance.

Content Quality & Systems

• Ensure copy aligns with brand voice, creative frameworks, and platform standards.

• Maintain high standards for grammar, clarity, and accuracy.

• Support competitive copy reviews and channel-specific messaging guidelines.

• Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content.

Ideal Behaviour, Qualifications & Skills

Must Have

• Strong execution mindset with the ability to deliver high-quality copy quickly

• Solid understanding of paid ad copywriting for Google, Meta, and TikTok

• Knowledge of SEO fundamentals for websites and landing pages

• Ability to adapt tone and messaging across platforms and funnel stages

• Strong attention to detail in grammar, clarity, and structure

• Comfortable working across multiple brands in fast-paced environments

• Working knowledge of Google Docs, Microsoft Office, Figma, Canva, and PowerPoint

• Understanding of UX basics, landing page structure, and conversion-focused messaging

• 2–5 years of experience in copywriting, content writing, or performance marketing roles

Good to Have

• Experience working in agency or fast-growth digital teams

• Familiarity with ecommerce and conversion-focused content strategy

• Experience writing SEO landing pages and paid advertising copy

• Ability to contribute to content systems, messaging frameworks, or playbooks

• Curiosity to experiment, test, and continuously improve copy performance

Key Performance Indicators

• Copy Performance: CTR and CVR impact across paid media campaigns.

• SEO Effectiveness: Landing page engagement and ranking contribution.

• Execution Speed: Turnaround time from brief to live copy.

• Iteration Quality: Effectiveness of copy variants and tests.

• POD Collaboration: Quality of alignment and delivery across teams.

• Creative & Technical Capability: Ability to balance creativity with performance fundamentals.

• Adaptability & Learning: Speed of improvement and openness to feedback.