Brand Experience Director (US)

Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date:  Friday 12th June 2026

We are currently seeking a Brand Experience Director to join us in our Indianapolis facility. In this role, you will serve as a key partner to the Head of Brand Experience, supporting the strategic planning and execution of Cadillac Formula 1® Team's brand experience initiatives across trackside hospitality, off-track events and internal experiences.

You will help deliver best-in-class experiences that strengthen partner relationships, support commercial growth, elevate brand perception and foster employee engagement. Working cross-functionally across Commercial, Partnerships, Marketing, Communications and Operations, you will assist in the development and execution of year-round programs that bring the Cadillac Formula 1® Team brand to life while ensuring operational excellence and exceptional guest experiences.

Off-Track Experiences & Events

• Support the development and execution of a year-round off-track event strategy that contributes to commercial growth, relationship building and brand awareness
• Manage the planning and execution of partner dinners, prospect events, executive engagements, fan-facing experiences and hospitality activations
• Assist in coordinating strategic hosting opportunities around major sporting, cultural and entertainment events
• Identify opportunities to enhance guest experiences and extend the Cadillac Formula 1® Team brand beyond race weekends

Internal Events & Team Culture

• Support the execution of internal events designed to strengthen team culture, employee engagement and organizational alignment
• Coordinate company meetings, leadership summits, employee celebrations and team-building initiatives
• Partner with Human Resources and Leadership teams to deliver experiences that reinforce company values and support team development

Operational Excellence & Department Support

• Support annual budget planning, forecasting and reporting processes across the Brand Experience function
• Manage relationships with venues, vendors, hospitality partners and external stakeholders
• Assist in developing operational processes, planning tools and best practices that support department growth and efficiency
• Partner with the Head of Brand Experience on cross-functional planning efforts to ensure alignment across key business functions
• Support the measurement and reporting of event performance, guest satisfaction and partner engagement metrics
• Act as a trusted day-to-day partner to the Head of Brand Experience, helping drive execution across all areas of the department

Trackside Hospitality & Partner Experiences

• Support the planning and execution of trackside hospitality programs, including Team Hospitality, Paddock Club, garage experiences, executive hosting and partner activations
• Partner with the Head of Brand Experience to develop hospitality standards, guest journey frameworks and service models that deliver world-class experiences across every race market
• Collaborate closely with Commercial, Partnerships and Marketing teams to support revenue generation, partner retention and business development objectives
• Assist in overseeing accreditation, guest management, gifting, transportation, accommodations and VIP hosting operations across race weekends
• Support the delivery of hospitality programs that align with brand standards and create meaningful value for partners and stakeholders
  
  

Requirements

Driven by high performance
What do you need to bring to the team?

• 5–8+ years of experience in hospitality, events, experiential marketing, sports marketing or partnership activation
• Experience supporting premium hospitality programs, VIP experiences and large-scale events
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent communication and stakeholder management abilities
• Experience managing vendors, budgets and event logistics
• Ability to work effectively across multiple departments and levels of the organization
• Strong attention to detail and a proactive, solutions-oriented mindset
• Passion for creating memorable experiences and delivering exceptional service
• Flexibility to travel and support events outside standard business hours when required

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization

A team like no other.

Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.