MISCOwater, a UFT company is the leading Manufacturers' Representative of process equipment for Water, Wastewater, & Industrial treatment in Arizona, California, Colorado, Idaho, Montana, Nevada , New Mexico, Texas, Utah, and Wyoming. We specialize in providing reliable, proven, innovative and life cycle cost-effective solutions for municipal wastewater treatment and municipal water treatment. We represent over 50 companies that provide quality process equipment.
MISCOwater’s industry-leading growth (3x) over the last five years has created the need for an experienced, professional General Sales Manager with acute attention to detail, process and resource management. This role leads the commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. It is an operator-first role, not a traditional sales leader position. This position will require travel to MISCOwater locations.
### What you'll do:
Own the Commercial Operating System
Establish and enforce consistent sales cadence
Drive CRM discipline and pipeline hygiene
Standardize opportunity tracking and forecasting
Implement KPIs and performance dashboards
Lead Forecasting & Pipeline Integrity
Consolidate territory forecasts into a company forecast
Hold Area Sales Managers (ASMs) accountable for forecast quality
Monitor pipeline coverage and conversion
Provide forward revenue visibility to leadership
Own Performance Management
Define performance expectations
Manage/Partner performance reviews
Drive PIPs and sales personnel decisions in partnership with ASMs
Align compensation with outcomes
Lead Hiring & Talent Development
Own end-to-end hiring process
Partner with ASMs on hiring decisions
Coordinate onboarding with Director of Sales Performance
Build sustainable talent retention and pipeline
Manage Escalations
Serve as primary escalation point
Resolve customer, OEM, and internal conflicts
Maintain alignment and accountability
Drive OEM Performance
Own Tier 2 OEM performance
Conduct OEM reviews
Drive corrective actions
Support Tier 1 relationships with President
Partner with ASMs
Support territory planning
Guide execution without taking over deals
Ensure consistency in engagement and prioritization
Oversee Marketing
Own marketing plan and execution
Coordinate digital tools and branding
Support pipeline generation
Liaise with IT
Act as commercial IT interface
Ensure CRM and systems functionality
Improve sales technology stack
Execute Risk Mitigation
Support risk planning
Drive execution of mitigation strategies
Manage commercial risks proactively
### Background/ Experience:
10+ years of sales leadership experience
Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred
Proven experience leading and managing distributed sales teams across multiple territories or regions
Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization
Strong background in sales operations, process development, forecasting, and resource management
Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams
Strong analytical, organizational, and communication skills with exceptional attention to detail
Join our team to innovate the future of water and wastewater. You’ll collaborate with coworkers who are the best and the brightest, challenge yourself on exciting work, and help build the best water and wastewater platform company in the U.S.
