Area Sales Manager - Manager / Senior Manager - EDC

ABOUT US

Paytm is India’s leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.

ABOUT THE TEAM

The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and manage their businesses using simple, scalable, and data-driven payment solutions.

ABOUT THE ROLE

As an Area Sales Manager (ASM) – Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities on a day-to-day basis.

You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank/Brand Activations), and Merchant Loans while strengthening merchant engagement and ensuring consistent growth in transaction volumes.

This role demands a strong mix of leadership, on-ground execution, and strategic thinking to scale business across multiple locations.

KEY RESPONSIBILITIES

Leadership & Team Management

• Identify and attract high-quality sales talent.

• Inspire, guide, and empower sales executives to achieve targets.

• Foster a positive and high-performance sales culture.

• Coach team members, provide constructive feedback, and support career development.

Market Expansion

• Identify and develop new business opportunities within the assigned territory.

• Drive merchant acquisition for EDC/POS terminals and financial payment solutions.

Merchant Relationship Management

• Build and maintain strong relationships with merchants.

• Understand merchant needs and ensure high customer satisfaction.

• Conduct regular merchant engagement activities.

Sales Target Achievement

• Consistently achieve and exceed individual and team sales targets.

• Drive EDC/POS deployments, merchant activations, EMI transactions, and device-level revenue.

Product Expertise

• Develop expertise across EDC/POS terminals, payment gateways, and value-added services.

• Stay updated with industry trends.

• Act as a trusted advisor and problem solver for merchants.

Sales Cycle Management

• Manage the complete sales cycle from lead generation to closure.

• Handle prospecting, qualification, presentations, negotiations, and deal closures.

Market Intelligence

• Gather and analyze competitor activities and market feedback.

• Provide actionable insights to improve sales strategies.

• Coordinate closely with Growth teams and NSM.

Reporting & Analysis

• Provide accurate forecasts, reports, and market insights.

• Own monthly planning and target delivery aligned with AOP.

• Monitor inventory utilization and aging.

• Review field sales payouts and productivity metrics.

• Conduct weekly planning and performance reviews with ASMs and Team Leads.

• Ensure timely communication and execution of training programs, incentive schemes, payouts, and EMI activations.

Cross-Functional Collaboration

• Work closely with Sales Excellence, Growth, Sales Operations, and Merchant Support teams.

• Ensure smooth merchant onboarding and service delivery.

Field Leadership & Ownership

• Follow a 75% field and 25% office engagement model.

• Conduct regular field visits and daily team connect sessions.

• Drive execution through gate meetings, field discipline, and compliance.

• Take ownership of merchant portfolio growth and field engagement outcomes.

EXPECTATIONS / REQUIREMENTS

• Build and lead an inspiring team environment with open communication.

• Drive sales of EDC machines and payment devices within the assigned territory.

• Manage merchant acquisition and engagement activities.

• Resolve merchant queries and operational challenges.

• Hire, train, and develop high-performing sales teams.

• Set clear goals and ensure timely execution.

• Delegate responsibilities effectively and track progress.

• Oversee day-to-day sales operations across the region.

• Monitor business metrics and team performance.

• Motivate and mentor team members to achieve targets.

• Identify training needs and provide coaching support.

• Address team feedback and resolve conflicts proactively.

• Recognize and reward high performance.

• Encourage innovation, ownership, and calculated risk-taking.

• Drive team engagement and team-building initiatives.

WHAT WE'RE LOOKING FOR

• 7+ years of leadership experience in Field Distribution Sales within EDC/POS, Fintech, FMCD, or Insurance Sales.

• Proven ability to build and manage high-performing sales teams.

• Experience in setting and tracking sales targets.

• Strong capability in conducting daily, weekly, and monthly sales reviews.

• Ability to identify and implement strategies to improve customer engagement.

• Experience handling assigned territories and driving business growth.

• Excellent communication, stakeholder management, and leadership skills.

EDUCATION

Graduation or Post-Graduation (10+2+3).