Director, Retail Media Onsite Activation

Business Overview

KINESSO is a technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview

We are seeking an experienced Director of Retail Media Onsite Activation to lead our Onsite Media strategy and activation. This role is responsible for overseeing a high volume of Onsite Media campaigns for a prominent Retail Media Network. In addition to supporting the day-to-day, this role is key to driving innovation & growth within the channel, while managing a team of Onsite Activation specialists.

Key Responsabilities

• Strategic Outlook: Forecasts performance, resourcing and financial risks across campaigns and Pods, proactively identifying and resolving issues.
• Campaign Management: Owns Onsite channel outcomes, standards, and delivery health. Approves media plans and optimization direction.
• Team Leadership: Oversees campaigns at a high level, and ensures workload is balanced and adjusted as needed across the team. Guides and manages Managers and Associate Directors, setting operations standards. Manages and mentors a team of Onsite Activation specialists and media buyers, providing guidance on best practices and professional development.
• Client Relations: Serve as primary point of contact for Onsite initiatives alongside SVP, collaborating with clients at multiple levels.
• Platform Expertise: Maintain deep knowledge of publisher-side platforms (notably Google Ad Manager) and their capabilities as well as leading buy-side platforms (The Trade Desk, DV360, CM360, etc.) and their capabilities.
• Data & Analytics: Drive data-informed decision making, support insights development, and report outputs.
• Process Improvement: maintain & enforce workflows, documentation, and quality assurance processes to ensure efficiency and accuracy. Drives process improvements and best practices.
• Cross-functional Collaboration: Partner with Offsite, Social, Retail Media Enablement, Media Strategy, and Analytics teams to ensure integrated campaign activation.

Required Qualifications

• 7+ years of programmatic advertising experience, with at least 3 years in a leadership or senior role
• Demonstrated expertise with sell/publisher-side platforms and programmatic buy-side platforms (notably Google Ad Manager)
• Strong understanding of digital advertising channels (display, video, mobile, native, audio, CTV)
• Proven ability to manage and mentor teams in a fast-paced environment
• Excellent analytical and critical thinking skills with data literacy
• Effective communication and presentation skills
• Experience with advertising technology stack and integration
• Bachelor’s degree in marketing, Business, or related field (or equivalent experience)

Preferred Qualifications

• Experience with Google Ad Manager
• Knowledge of Onsite and programmatic channels
• Familiarity with marketing automation and CDP platforms
• Experience with audience segmentation and data strategy
• Certifications in programmatic or digital marketing
• History of driving campaign innovation and thought leadership.

Competency

• Strategic Thinking & Planning
• Retail Media Onsite Activation Technical Acumen
• Leadership & Team Development
• Client Management
• Analytical Mindset
• Adaptability & Innovation
• Communication & Presentation

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Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.