Email Marketing Specialist

Email Marketing Specialist

About the Role

The Email Marketing Specialist will report to the Manager, Global Database Marketing and serve as an integral member of the email marketing team. This role is responsible for building, testing, scheduling, deploying, optimizing, and reporting on B2B email campaigns (from newsletters to event communications), while also collaborating closely with an external Marketing Agency by managing requests for asset creation (emails and landing pages), coordinating timelines, and ensuring campaigns are deployed successfully.The ideal candidate brings hands-on experience with email marketing platforms and a deep understanding of best practices, paired with the technical skills to hand-code responsive email templates. This is a collaborative, cross-functional role that requires strong attention to detail, project management ability, and a passion for delivering excellent digital experiences.

What You’ll Do

• Operate directly in Marketo to manage targeting, campaign building, QA, and scheduling for one-time and triggered email sends

• Work with the Marketing Agency: managing requests, coordinate their work on building emails and landing pages, align on timelines and requirements, and ensure deliverables meet quality standards and internal approvals.

• Collaborate with internal stakeholders for QA, approvals, and to support landing page creation

• Own email performance and optimization, including building reports that analyze delivery rates and campaign efficiency

• Act as the internal subject matter expert on email best practices, technologies, and QA processes to ensure all communications are properly formatted

• Maintain and improve QA processes to uphold quality and consistency across all email communications

Technologies You’ll Work With

Marketo, Litmus, HTML, Salesforce, Monday.com, Microsoft Word, Excel, PowerPoint

What You’ll Bring

• 2+ years of experience operating directly in an email marketing platform, with a proven track record in both coding and deployment

• Deep understanding of email marketing strategy and best practices, including A/B testing

• Proficiency in HTML and experience with Litmus for email testing and rendering

• Bachelor’s degree in marketing, Communications, or a related discipline (a combination of education and experience will be considered)

• Exemplary attention to detail and time management skills, with the ability to prioritize and complete work independently in a fast-paced environment

• Excellent written communication and strong project management skills

• Advanced proficiency in Microsoft Word, Excel, and PowerPoint

Bonus Skills

• Experience with Marketo specifically is strongly preferred

• Knowledge of B2B email marketing best practices

• Experience managing multiple email campaign types simultaneously, including newsletters, event invitations, and nurture programs

• Familiarity with landing page and email creation and basic web design principles