Sr Manager Global Brand Development & Marketing

The Sr Manager Global Brand Development & Marketing helps develop marketing strategies, brand building efforts, and best-in-class consumer executions for our priority toy and game brands and products. The Sr Manager Global Brand Development & Marketing will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers - all in an effort to present something our brands and products to our consumers in unforgettable ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brands stand out.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A day in the life of a Sr Manager Global Brand Development & Marketing

• Translate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition, and channel mix.
• Lead day to day program management with internal and external partners, agencies, and licensors, keeping work aligned, on brief and moving.
• Build and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teams.
• Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AI.
• Deliver region ready assets, toolkits and calendars that enable adoption and adaptation at speed without fragmentation.
• Define KPIs, track performance and consumer signals, and recommend optimizations and investment shifts to maximize impact.
• Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization.
• Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets.
• Work with Brand Creative for visual and tonal continuity across events, activations, platforms, and content.
• Synthesizes insights, plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadence.
• Coach junior team members and help improve ways of working that raise quality, clarity, and speed
• Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers.

What you’ll bring:

• Education: Bachelor’s degree in marketing, communications, business, or related field. MBA a plus.
• 7+ years in integrated consumer marketing or brand management with ownership from planning through activation on complex multi-channel campaigns. Toy, Game or Licensing experience a plus though not required.
• Strength in turning insights into strategy and tight briefs and in connecting brand building with performance marketing.
• Channel fluency across media, social and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creators
• Global experience and comfort partnering across regions and time zones while maintaining brand cohesion.
• Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform decisions and tell compelling stories.
• Proven budget stewardship and scenario planning with A&P ownership at the program level.
• Collaboration and influence skills that align diverse partners and keep complex initiatives moving.
• Communication excellence as a clear writer, presenter, and editor with executive ready polish.
• People leadership experience managing direct reports and developing talent.