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Senior Marketing Coordinator

Pavago

Posted 8 days ago

Senior Marketing Coordinator

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)

About the Role

We’re hiring a highly organized and execution-driven Senior Marketing Coordinator to support day-to-day executive operations, marketing execution, content coordination, and program administration.

This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems.

This role is not strategic marketing leadership — it is focused on consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time.

What You’ll Own

Core Executive & Operational Support

  • Support day-to-day administrative coordination
  • Manage calendar organization, scheduling, and communication workflows
  • Maintain structured project tracking sheets and ensure task follow-through
  • Proactively identify workflow gaps and flag inefficiencies

Marketing Execution & Social Media Management

  • Create, design, schedule, and publish content across:
    • LinkedIn
    • Facebook
    • Instagram
    • Community groups
  • Manage engagement, direct messaging, and community interaction
  • Track engagement metrics and maintain organized performance reporting
  • Assist in monitoring and setting up advertising campaigns for programs and events

Content Creation & Program Materials

  • Edit and produce short-form video content and graphics aligned with brand messaging
  • Format and organize program documents including:
    • Scripts
    • Guides
    • Workbooks
    • Cheat sheets
  • Maintain consistency in branding and content presentation across platforms

Email Marketing & CRM Management

  • Build and manage email workflows using GoHighLevel
  • Execute outreach campaigns and follow-ups for prospects and participants
  • Maintain clean CRM records and accurate pipeline tracking

Program & Membership Administration

  • Organize digital program materials and manage updates
  • Track member progress and support participant communication
  • Troubleshoot minor technical issues within online platforms

Research, Lead Generation & Digital Support

  • Conduct research to build Ideal Client Profiles and prospect lists
  • Support lead generation initiatives and outreach campaigns
  • Assist with minor website updates and account setups
  • Compile reports and findings to support decision-making

Communication & Administrative Coordination

  • Maintain clear, professional written communication
  • Organize inbox management and prioritize urgent matters appropriately
  • Ensure documentation and shared files remain structured and accessible

Must-Have Experience & Skills

  • Proven experience in:
    • Executive assistance
    • Marketing coordination
    • Digital operations support
  • Experience supporting founders, coaches, or entrepreneurial businesses is preferred
  • High proficiency in Google Workspace:
    • Docs
    • Sheets
    • Drive
    • Calendar
  • Experience using GoHighLevel CRM or similar marketing automation platforms
  • Proficiency in Canva and video editing tools such as:
    • Veed
    • OpusClips
    • Similar platforms
  • Strong understanding of:
    • LinkedIn
    • Facebook
    • Instagram
  • Strong written English communication skills
  • Highly organized with strong multitasking ability in fast-moving environments
  • Self-motivated and capable of working independently with minimal supervision
  • High attention to detail with strong execution discipline

Key Metrics for Success

  • Consistent and timely social media content execution
  • Clean, organized, and up-to-date CRM and email workflows
  • High engagement and responsive community management
  • No missed follow-ups in lead or participant communication
  • Well-organized program materials and digital assets
  • Strong leadership confidence in operational reliability and support

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Job details

Workplace

Hybrid

Location

Costa Rica

Experience

SE

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