
Senior Marketing Coordinator
Pavago
Posted 8 days ago
Senior Marketing Coordinator
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)
About the Role
We’re hiring a highly organized and execution-driven Senior Marketing Coordinator to support day-to-day executive operations, marketing execution, content coordination, and program administration.
This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems.
This role is not strategic marketing leadership — it is focused on consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time.
What You’ll Own
Core Executive & Operational Support
- Support day-to-day administrative coordination
- Manage calendar organization, scheduling, and communication workflows
- Maintain structured project tracking sheets and ensure task follow-through
- Proactively identify workflow gaps and flag inefficiencies
Marketing Execution & Social Media Management
- Create, design, schedule, and publish content across:
- Community groups
- Manage engagement, direct messaging, and community interaction
- Track engagement metrics and maintain organized performance reporting
- Assist in monitoring and setting up advertising campaigns for programs and events
Content Creation & Program Materials
- Edit and produce short-form video content and graphics aligned with brand messaging
- Format and organize program documents including:
- Scripts
- Guides
- Workbooks
- Cheat sheets
- Maintain consistency in branding and content presentation across platforms
Email Marketing & CRM Management
- Build and manage email workflows using GoHighLevel
- Execute outreach campaigns and follow-ups for prospects and participants
- Maintain clean CRM records and accurate pipeline tracking
Program & Membership Administration
- Organize digital program materials and manage updates
- Track member progress and support participant communication
- Troubleshoot minor technical issues within online platforms
Research, Lead Generation & Digital Support
- Conduct research to build Ideal Client Profiles and prospect lists
- Support lead generation initiatives and outreach campaigns
- Assist with minor website updates and account setups
- Compile reports and findings to support decision-making
Communication & Administrative Coordination
- Maintain clear, professional written communication
- Organize inbox management and prioritize urgent matters appropriately
- Ensure documentation and shared files remain structured and accessible
Must-Have Experience & Skills
- Proven experience in:
- Executive assistance
- Marketing coordination
- Digital operations support
- Experience supporting founders, coaches, or entrepreneurial businesses is preferred
- High proficiency in Google Workspace:
- Docs
- Sheets
- Drive
- Calendar
- Experience using GoHighLevel CRM or similar marketing automation platforms
- Proficiency in Canva and video editing tools such as:
- Veed
- OpusClips
- Similar platforms
- Strong understanding of:
- Strong written English communication skills
- Highly organized with strong multitasking ability in fast-moving environments
- Self-motivated and capable of working independently with minimal supervision
- High attention to detail with strong execution discipline
Key Metrics for Success
- Consistent and timely social media content execution
- Clean, organized, and up-to-date CRM and email workflows
- High engagement and responsive community management
- No missed follow-ups in lead or participant communication
- Well-organized program materials and digital assets
- Strong leadership confidence in operational reliability and support
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