Paid Media Manager

About the Role

We are seeking a high-performing Paid Media Manager to manage our lead generation engine.Operating across three distinct brands—Rentokil (Pest Control), Initial (Hygiene), and Ambius (Indoor Plants)—you will be responsible for ensuring our high-intent lead generation is efficient, scalable, and perfectly paced against monthly budgets.

Key Responsibilities

1. Mastery of Google Paid Search 

• Precision Pacing: Manage significant monthly budgets across three brands, ensuring spend is distributed effectively throughout the month to avoid "dark time" and maximize lead flow during peak business hours.
• Continuous Optimization: Lead daily hands-on optimization, including bid management (transitioning to/from automated bidding strategies), negative keyword auditing, and quality score improvements.
• Performance Max & Beyond: Strategically deploy and refine PMax, Local Services Ads, and traditional Search campaigns to capture both B2B and B2C demand.
• A/B Testing: Conduct rigorous ad copy and extension testing to drive industry-leading Click-Through Rates (CTR) and competitive Cost Per Acquisition (CPA) results.

2. Paid Social & Multi-Channel Support

• Meta Advertising: Execute supporting campaigns on Facebook and Instagram to maintain brand presence and retarget high-intent website visitors.
• SEO & Paid Synergy: Work closely with the SEO team to identify high-performing paid keywords for organic prioritization and use paid search to "defend" brand territory.
• Website & CRO: Act as a key stakeholder for the website, providing data-backed recommendations for landing page optimizations and lead-form improvements to lower our Cost Per Lead (CPL).

3. Reporting & Strategy

• Provide weekly pacing updates and monthly performance deep-dives for each brand.
• Translate complex search data into business insights for non-technical stakeholders across the three business units.

Required Experience & Skills

• 5 years in a Performance Marketing or Paid Media role, with a clear specialization in Google Ads.
• Expert Technical Knowledge: Deep understanding of Google Ads scripts, automated bidding nuances, attribution tracking implementation and trouble shooting (GTM & GA4).
• The "Pacing" Mindset: Proven track record of managing high-volume budgets without underspending or overshooting targets.
• Analytical Rigor: Proficiency in Excel/Google Sheets for manual data manipulation and performance forecasting. Experience with Data Studio dashboards.