About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Vitam, Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

About the Position

We are currently looking for a Brand Manager based in Greece to join our Vitam team. Vitam is the leading brand of YF category in Greece and the biggest brand of Flora Food Group SEE portfolio.

This role is a maternity cover position offered under a fixed‑term contract (12-18 months)

As a Brand Manager, working together cross-functionally with Sales, Trade Marketing, supply chain and finance teams, you will leverage and translate the full capability of the Global Flora Food Group organization into a localized marketing plan to drive sustainable growth. Working in a local brand you will have the opportunity to build the strategy and communication from scratch. The position will report to the Marketing Manager of Greece.

Your strong motivation and your knowledge within the FMCG or retail landscape will enable you to shape how consumers experience and engage with our products every day. You should have excellent analytics skills and you love looking at the data and coming up with insights and recommendations on how to grow and push the business into the right direction. You are a great communicator in English, able to build relationships with both the internal teams but also our external partners. You are determined to deliver on the commitments you make.

We’re looking for someone who thrives in a fast-paced environment, enjoys end‑to‑end ownership, and has the determination to make an impact. A self-starter, able to work autonomously and integrate into the wider team with ease to really start supporting the function from Day 1.

More details?

Main Responsibilities:

Responsible for the development, coordination, and implementation of the brand strategy
Develop consumer-first growth plans across the 7Ps, rooted in insights and market trends
Lead and support new product launches and relaunches
Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity
Responsible for budget monitoring and control
Analyze P&L results and own your brands' performance
Contribute to the S&OP process and gap-filling initiatives
Analyze brand performance (category trends, market share, competition, consumer behavior) and initiate corrective actions when needed
Develop seasonal and thematic activations (e.g., holiday recipes and activations)
Present brand plans to internal stakeholders
Plan and execute ATL (TV, OOH, print) and BTL (in-store, sampling, events) campaigns
Collaborating with digital teams on social media and influencer marketing
Track campaign KPIs, including reach, engagement, and ROI

So, what does it take to be successful in this role?

You have a proven track record of 3–5 years in Marketing/Brand Management within FMCG
You have a strong understanding of business financials and solid analytical skills
You have excellent communication and presentation skills
You have a hands-on, entrepreneurial mindset with a strong consumer focus
You are able to work both independently and as part of a team
You have excellent proficiency in Microsoft Office (Excel, PowerPoint)
You are fluent in English

Your strong personality and entrepreneurial spirit will enable you to identify and develop collaboration opportunities to drive growth. Your drive to get things done and your willingness to challenge the status quo will be highly valued. If you naturally spot growth opportunities and are motivated to make a real impact, Flora Food Group is the right place for you.

Additionally, your flexibility and proactive mindset will enable you to thrive at Flora Food Group.

What’s next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

Brand Manager Vitam

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Flora Food Group