Sr Principal Technical Product Manager, Marketing & Creative

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We’re looking for a Sr Principal TPM, Marketing & Creative to go deep on how our marketing and creative teams work and make those systems meaningfully better. You’ll be someone who is genuinely comfortable in the technical details of a platform implementation, who can configure, build, and deploy, and who holds themselves accountable for outcomes rather than just delivery milestones.

• You’ll work closely with our applications development and creative operations teams, partnering on configurations, integrations, and vendor decisions while keeping business stakeholders across Marketing, Brand, and Licensing aligned on what’s happening and why. The role sits at a real intersection of technology and creative work, and we’re looking for someone who finds that energizing.
  
  
• Our immediate priority is Adobe Workfront. We’ve made a significant investment in the platform and we need the right person to own its implementation and adoption end to end. Beyond that, there is a broad creative technology portfolio to rationalize, a digital asset management platform to evolve, and meaningful opportunities to bring AI-assisted automation into how creative work gets done. You’ll shape all of it.

WHAT WE’LL DO TOGETHER:

Platform Implementation and Technical Delivery

• Together, we’ll own the Adobe Workfront implementation from a technical product standpoint. You’ll configure workflows, manage integrations with our DAM and PLM systems, define the data model, and partner with our applications team to deploy it well. You’ll define what a successful outcome looks like, hold vendors and implementation partners accountable to it, and make decisions when tradeoffs arise. This is hands-on, consequential work with real visibility.

Creative Technology Portfolio

• You’ll take stock of a broad creative and marketing technology portfolio, including DAM, 3D design tools, workflow and collaboration platforms, and syndication systems. Several contracts are coming up for renewal in late 2026, and we’ll need thoughtful, evidence-based decisions on what to keep, evolve, or retire. You’ll build the business case, lead the vendor conversations, and work with stakeholders to make sure decisions stick.

AI-Assisted Creative Workflows

• You’ll identify where AI genuinely improves how creative and marketing work gets done, whether that’s brief generation, asset tagging, creative review routing, or approval automation. You’ll partner with our automation and engineering teams to sequence those capabilities into the platform roadmap. We’re not looking for someone to talk about AI. We’re looking for someone who knows how to apply it practically.

Stakeholder Partnership and Technical Translation

• You’ll collaborate across Marketing, Brand, Creative, and Licensing leadership to understand where technology is creating friction and where it could be creating speed. You’ll translate technical constraints into language that business stakeholders can act on, and business priorities into requirements that engineering teams can build. When something isn’t working, people will come to you and you’ll know how to help.

WHAT YOU BRING:

We’re more interested in what you’ve done than in how you’ve been titled. Here’s what we’re looking for:

• You’ve implemented or configured enterprise marketing or creative technology platforms and you’ve done the technical work directly. Workfront, Wrike, Bynder, Aprimo, OpenText, or comparable platforms. You understand what configuration really involves.

• You’ve managed vendor relationships, evaluated contracts, and made portfolio decisions. You’ve assessed what’s working, what isn’t, and what needs to change, and you’ve been able to communicate those recommendations clearly to leadership.

• You’re technically fluent. You can work directly with engineers and implementation partners, understand APIs, workflow configurations, data models, and integrations well enough to be a productive participant in technical discussions, not just a recipient of their outputs.

• You’ve owned platform adoption, not just delivery. You know that launching a platform and having people actually use it are two different things, and you’ve done the work to achieve both.

• You’ve worked in complex, multi-stakeholder environments where creative and marketing teams have high expectations of their technology. You know how to navigate competing priorities with clarity and confidence.

• You have a point of view on AI in creative and content workflows. You’ve seen what’s practical, you know what’s hype, and you’re curious about what’s coming next.

• You move between technical and business conversations naturally. You don’t need a translator to work across engineering, creative, and marketing leadership and you help others understand each other better when you’re in the room.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $159,900.00 to $239,900.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!