Campaign Manager (FTC) (div/f/m)

This is a fixed term contract through until 31st December 2026 initially.

This role is part of our eBay Inhouse team, where you will be employed by DEPT® but embedded within eBay.

JOB PURPOSE

We are looking for a hybrid AI-Enabled Campaign Manager who combines strategic campaign ownership with hands-on execution, operational excellence, and a strong interest in AI-driven marketing innovation.

This role sits at the intersection of campaign strategy, CRM execution, marketing technology, data, and creative production. You will lead and execute customer-facing campaigns across eBay’s owned channels (email, push, onsite, in-app, landing pages), while leveraging AI tools and creative capabilities to scale personalization, improve efficiency, and drive performance.

You are both a campaign owner and an operator: comfortable managing timelines and stakeholders, while also building, QA-ing, and optimizing campaigns yourself. You bring a test-and-learn mindset, curiosity for AI, and the ability to turn insights into impactful customer experiences.

WHAT YOU’LL DO:

• Campaign Strategy, Ownership & Execution
• Own the end-to-end lifecycle of CRM campaigns across global markets - from brief to launch, optimization, and reporting
  Build and execute campaigns across channels (email, push notifications, onsite, in-app messaging)
• Drive customer-centric, personalized experiences aligned with eBay’s strategic categories and business goals
  Manage campaign timelines, dependencies, and stakeholder communication across global teams
• Ensure seamless execution and deployment, including QA, troubleshooting, and delivery accuracy
• Marketing Operations & CRM Excellence
• • Build, QA, and deploy campaigns with attention to data accuracy, targeting logic, and rendering quality
  • Troubleshoot campaign issues (data, links, tracking, rendering) and ensure high-quality delivery
  • Maintain documentation, processes, and campaign tracking systems to ensure operational consistency
  • Support scalable workflows across tools (e.g. CRM platforms, Jira, Monday, Slack)
• AI Enablement & Innovation
  • Actively explore and apply AI tools to campaign workflows, improving speed, personalization, and performance
  • Use AI for content generation (copy, subject lines), creative ideation, and testing
  • Support development and and refinement AI prompts and workflows for repeatable marketing use cases
  • Support AI-driven experimentation, including personalization, segmentation, and optimization strategies
  • Ensure responsible AI usage, including data privacy, quality control, and output validation
• Creative Asset Development & Optimization
• • Lead the development of campaign assets, from briefing to feedback and final delivery
  • Create, resize, localize, and optimize visuals for CRM channels
  • Ensure brand consistency and high-quality creative execution across all touchpoints
  • Enable rapid creative iteration to support A/B testing and performance optimization
• Performance, Testing & Optimization
• • Own campaign reporting and deliver actionable insights to stakeholders
  • Design and support A/B testing frameworks and experimentation strategies
  • Continuously optimize campaigns using data-driven insights and test learnings
  • Contribute to marketing KPIs and business impact through measurable improvements
• Cross-Functional Collaboration
• • Partner with Analytics, Product Marketing, Creative, Legal, Privacy, and Customer Service teams
  • Work across global markets and distributed teams to align campaign execution
  • Act as a bridge between strategy, operations, and creative, ensuring alignment and efficiency

WHAT YOU BRING:

• Working proficiency in both German and English
• 3+ years in CRM, campaign management, or marketing operations
• Hands-on experience with owned channels (email, push, onsite, in-app)
• Strong project management and organizational skills with attention to detail
• Experience in e-commerce, marketplaces, or digital marketing environments
• Ability to operate in a fast-paced, matrixed, global environment
• Strong analytical mindset with experience in campaign QA, execution, and troubleshooting
• Advanced Excel skills and familiarity with marketing tools (e.g. Jira, Monday, Slack)
• Basic knowledge of HTML/CSS for email (nice to have)
• Understanding of segmentation, targeting, and campaign logic
• Strong interest in AI applications in marketing
• Hands-on experience with AI tools (e.g. GPTs, automation tools, image generation)
• Ability to translate marketing needs into effective AI prompts and workflows
• Curiosity to experiment and continuously improve processes using AI
• Understanding of responsible AI usage and output validation
• Experience creating and adapting marketing assets for digital channels
• Strong eye for visual quality, branding, and detail
• Customer-centric, data-driven, and hands-on
• Strong collaborator with the ability to work across teams, functions, and geographies
• Proactive, curious, and comfortable with continuous change and innovation

WE OFFER

• Flexible hybrid working policy (2 days at the office, depending on location);
• Company pension scheme.
• Lease bike options / JobRad and 25% subsidy for the Deutschlandticket.
• Stay happy and healthy with a contribution to your health through the OpenUp platform.
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport.
• Future Bens - Exclusive access to sustainable, healthy products at attractive deals.
• Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.