VP, Addressable Media

PURPOSE OF JOB

The VP, Addressable Media leads WPP Media's omnichannel addressable practice, orchestrating integrated activation across Programmatic, Connected TV, Paid Social, Search, SEO, Retail Media, and Commerce to client deliver business outcomes.

This leader supports the vision for how WPP Media plans, buys, measures, and optimizes addressable media as a single integrated activation discipline. They lead a cross-functional team of channel specialists and activation leads, embedding AI-assisted workflows, and data activation into every client engagement.

Partnering with agency leadership, clients, and WPP Media's specialized service teams, the VP represents the future of addressable at client tables and in the industry. They develop next-generation leaders, own P&L performance, and drive adoption of WPP Media's unified operating model across the portfolio.

KEY ACCOUNTABILITIES

Omnichannel Addressable Leadership

• Lead a unified omnichannel team covering Programmatic, CTV/OLV, Paid Social, Search, SEO, Retail Media, Commerce, and emerging addressable channels
• Architect integrated activation plans that connect audiences, creative, and measurement across the full addressable mix
• Operationalize WPP Media's unified addressable operating model: shared audience frameworks, cross-channel optimization, and a single measurement lens.
• Define how teams use AI-assisted and agentic workflows to plan, activate, optimize, and report

Client Partnership and Agency Leadership

• Serve as the senior addressable voice on agency leadership teams and in client conversations.
• Identify and win new business opportunities within existing clients and in new-business pitches, leading with integrated addressable strategy.
• Partner with clients to translate business objectives into measurable addressable strategies spanning performance, brand, and commerce outcomes.
• Build trusted, executive-level relationships that bridge client, agency, and WPP Media stakeholders.
• Own escalation and issue resolution for complex, cross-channel addressable engagements.
• Lead platform and publisher JBPs on behalf of agency clients, driving preferred-partner value back into portfolios.

Strategic and Thought Leadership

• Support and shape WPP Media's point of view on the 2026+ addressable landscape: identity and signal loss, CTV/addressable TV convergence, retail media networks, commerce media, AI-driven activation, and measurement modernization.
• Educate clients and internal teams on how integrated addressable investment drives incremental outcomes versus single-channel buying.
• Represent WPP Media externally at industry events, in the trade press, and with platform and technology partners.
• Generate proprietary ideas, IP, and case studies that differentiate WPP Media in the market.

Commercial Ownership and Business Development

• Own P&L performance for the addressable practice within WPP Media's portfolio: profitability, billings, revenue, and cost-to-billings ratio.
• Manage budgets and re-forecasts; drive automation and offshore leverage to improve margin while protecting quality.
• Lead addressable strategy and activation narratives in new-business pitches.
• Partner with WPP Media's specialized service teams to bring organic growth proposals forward across Retail Media, CTV, Commerce and SEO.

People Leadership and Talent Development

• Lead, coach, and grow a team of omnichannel specialists, GADs, and activation leads — building cross-channel fluency alongside deep channel craft.
• Mentor next-generation senior leaders in data-driven, AI-enabled addressable media.
• Foster an inclusive, high-performance culture that retains top talent and attracts new practitioners to WPP Media.
• Partner with People and Talent teams on workforce planning, hiring, and structured development paths.

Brand, Industry, and Communications

• Position WPP Media as the authority on omnichannel addressable through planning, speaking, publishing, and media relations.
• Drive visibility through industry events, associations, awards, and platform partnerships.
• Elevate WPP Media talent and case studies in agency-wide forums and external communications.

Skills and Behaviour

• Proven leadership of integrated omnichannel or cross-channel teams at scale.
• Strong commercial acumen - P&L ownership, pricing, and margin management.
• Fluency in the 2026 addressable ecosystem: programmatic, CTV, retail media, commerce media, paid social, search, clean rooms, identity frameworks, and AI-assisted activation.
• Hands-on experience applying AI and agentic workflows to media planning, activation, and measurement.
• Executive presence: outstanding verbal, written, and presentation skills for C-suite audiences.
• Exceptional interpersonal and communication skills across client, agency, and publisher stakeholders.
• Systems thinker who can translate strategy into operating models, processes, and team structures.
• Keen attention to detail paired with comfort operating at senior strategic altitude.
• Proven people coach and mentor
• Creative, analytical, and relentlessly curious about where media is going next.

EDUCATION & EXPERIENCE

• 12+ years of related industry experience, preferably agency:
  • Programmatic, Paid Social, SEM, eCommerce required
  • CTV/OLV and Retail Media required
  • SEO, Clean Room / data collaboration experience strongly preferred
• 10+ years demonstrated client relationship leadership.
• Experience leading integrated omnichannel or multi-practice teams through transformation.
• Demonstrated exposure to AI-enabled media workflows and modern measurement (MMM, incrementality)

LIFE AT WPP MEDIA AND BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.