🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize campaigns across:

Google Ads
SEO
Social media marketing
Performance reporting

This is not a passive coordination role.

This is an execution-focused marketing role where you’ll directly impact:

traffic growth
lead generation
conversions
audience engagement
campaign performance

You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.

If you enjoy:

improving ROAS
scaling Google Ads campaigns
optimizing SEO performance
growing social engagement
analyzing campaign data
testing creatives and messaging

this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

Manage and optimize Google Ads campaigns across:

Search
Display
Remarketing

Conduct:

keyword research
campaign structuring
audience targeting
competitor analysis

Write and test high-converting:

ad copy
headlines
CTAs

Optimize:

CPC
CTR
CPA
ROAS
conversion rates

Manage:

budgets
bidding strategies
campaign pacing

Identify opportunities to improve campaign performance and scalability

SEO & Organic Growth

Conduct keyword research using:

SEMrush
Ahrefs
Google Search Console

Optimize:

metadata
headings
internal linking
landing pages
website content

Support:

on-page SEO
technical SEO improvements
organic traffic growth

Track:

keyword rankings
search visibility
organic traffic performance

Identify:

content gaps
ranking opportunities
SEO growth strategies

Social Media Management & Engagement

Manage engagement across:

Instagram
Facebook
LinkedIn

Support:

content scheduling
caption optimization
post publishing

Respond to:

comments
DMs
audience interactions

Monitor:

engagement metrics
follower growth
social performance

Help improve audience engagement and brand visibility

Reporting & Performance Analytics

Track marketing performance across:

paid ads
SEO
social media

Analyze campaign performance using:

Google Analytics 4 (GA4)
Google Ads
SEO tools
social analytics dashboards

Prepare:

reports
optimization recommendations
campaign insights

Maintain organized documentation of:

campaign changes
testing results
optimization history

💻 Required Experience & Skills

3+ years of hands-on experience managing Google Ads campaigns
3+ years of social media management and engagement experience
Proven SEO experience using:

SEMrush
Ahrefs
or similar SEO platforms

Strong understanding of:

PPC
paid search
SEO
audience targeting
conversion optimization

Strong understanding of marketing metrics including:

CPC
CTR
CPA
conversions
ROAS

Experience using:

Google Analytics 4 (GA4)
Google Ads
SEO reporting tools

Strong written communication and copywriting skills
Ability to work independently in remote environments

⭐ Nice to Have

Experience managing multiple client accounts
Background in:

SaaS
e-commerce
B2B marketing

Experience with:

A/B testing
conversion optimization
landing page optimization

Familiarity with:

content marketing
marketing automation tools
CRM workflows

🧠 What Makes You a Strong Fit

Highly execution-oriented and detail-focused
Strong analytical mindset with data-driven decision-making
Comfortable balancing paid and organic marketing initiatives
Proactive in identifying optimization opportunities
Strong ownership mentality with minimal supervision
Able to manage multiple campaigns and priorities simultaneously

📅 What a Typical Day Looks Like

Review campaign dashboards and performance metrics
Optimize Google Ads campaigns and audience targeting
Test ad creatives, messaging, and bidding strategies
Monitor SEO rankings and update keyword strategies
Respond to social media engagement and audience activity
Analyze marketing performance data and identify opportunities
Prepare reports and optimization recommendations

In short:
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

Digital Marketing Specialist