🚀 Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote

Full-Time | Remote | U.S. Business Hours

💼 About the Role

We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.

This is a hands-on execution role focused on:
✅ lead generation
✅ paid advertising optimization
✅ SEO growth
✅ conversion improvement
✅ social media engagement
✅ campaign performance scaling

You’ll have direct ownership over:

Google Ads campaigns
PPC and paid search performance
SEO optimization
social media growth
performance tracking and reporting
campaign testing and optimization

If you enjoy improving:
CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

🔥 What You’ll Own

Google Ads, PPC & Paid Media (Primary Focus)

Build, manage, and optimize campaigns across:

Google Search Ads
Display Ads
Remarketing
Performance Max (PMax)

Conduct:

keyword research
audience targeting
campaign structuring

Write and test:

ad copy
headlines
CTAs
creative variations

Optimize:

CPC
CTR
CPA
conversions
ROAS

Manage:

budgets
bidding strategies
campaign scaling

Identify performance gaps and execute improvements quickly

SEO & Organic Growth

Conduct keyword research using:

SEMrush
Ahrefs
Google Search Console

Optimize:

metadata
headings
internal linking
website content
on-page SEO

Support:

technical SEO
content optimization
organic growth strategies

Monitor:

keyword rankings
traffic
search visibility

Identify SEO opportunities and content gaps

Social Media Management & Engagement

Support engagement and growth across:

Instagram
Facebook
LinkedIn

Respond to:

comments
DMs
audience interactions

Support:

post scheduling
captions
social optimization

Monitor:

engagement metrics
audience growth
campaign activity

Analytics, Reporting & Optimization

Track campaign performance across:

paid ads
SEO
social media

Analyze data using:

Google Analytics 4 (GA4)
Google Ads
Meta Ads Manager
SEO tools

Prepare:

reports
insights
optimization recommendations

Maintain organized documentation of:

campaign changes
tests
performance updates

💻 Requirements

Core Requirements

3+ years of hands-on experience with:

Google Ads
PPC campaigns
SEO optimization
social media management

Strong understanding of:

CPC
CTR
CPA
conversions
ROAS
paid media optimization

Experience using:

Google Ads
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Meta Ads platforms

Strong copywriting and communication skills
Ability to work independently in a remote environment

⭐ Nice to Have

Experience managing multiple client accounts
Background in:

SaaS
e-commerce
B2B marketing

Experience with:

A/B testing
landing page optimization
conversion rate optimization

Familiarity with:

marketing automation
content marketing workflows
email marketing systems

🧠 What Makes You a Strong Fit

You enjoy optimizing campaigns and improving performance metrics
You combine analytical thinking with hands-on execution
You proactively identify growth opportunities
You understand both paid and organic acquisition channels
You care about measurable business outcomes
You thrive in performance-focused marketing environments

📅 What a Typical Day Looks Like

Review campaign dashboards and marketing KPIs
Optimize Google Ads and PPC campaigns
Test new ad copy, creatives, and targeting strategies
Monitor SEO rankings and organic performance
Respond to social media engagement and audience activity
Analyze campaign performance and identify optimization opportunities
Prepare reports and recommendations for leadership

In short:
You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.

Digital Marketing Specialist