🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Full-Time | Remote | U.S. Business Hours

💼 About the Role

We’re hiring a hands-on Digital Marketing Specialist to manage and optimize campaigns across paid advertising, SEO, and social media channels.

This is an execution-focused role built for someone who enjoys:
✅ optimizing Google Ads campaigns
✅ improving SEO performance
✅ growing social engagement
✅ analyzing marketing data
✅ scaling lead generation and conversions

You’ll work directly on:

Google Ads campaigns
SEO optimization
social media management
performance tracking and reporting
campaign testing and optimization

If you enjoy improving:
CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

Build, manage, and optimize Google Ads campaigns across:

Search
Display
Remarketing
Performance Max (PMax)

Conduct:

keyword research
audience targeting
campaign structuring

Write and test high-performing:

headlines
ad copy
CTAs

Optimize:

CPC
CTR
CPA
conversions
ROAS

Manage:

budgets
bidding strategies
campaign scaling

Identify and execute ongoing performance improvements

SEO & Organic Growth

Conduct keyword research using:

SEMrush
Ahrefs
Google Search Console

Optimize:

metadata
page titles
headings
internal linking
on-page SEO

Support:

technical SEO improvements
content optimization
organic growth initiatives

Track:

rankings
traffic
keyword opportunities

Identify content gaps and growth opportunities

Social Media Management & Engagement

Manage engagement across:

Instagram
Facebook
LinkedIn

Respond to:

comments
DMs
audience interactions

Support:

content scheduling
captions
post optimization

Monitor:

engagement metrics
follower growth
audience activity

Collaborate on content and campaign execution

Reporting & Analytics

Monitor marketing performance across:

paid ads
SEO
social media

Analyze data using:

Google Analytics 4 (GA4)
Google Ads
Meta insights
SEO tools

Prepare:

performance reports
optimization recommendations
campaign summaries

Maintain organized documentation of:

updates
testing
campaign changes

💻 Requirements

Core Requirements

3+ years of hands-on experience managing:

Google Ads campaigns
SEO initiatives
social media channels

Strong understanding of:

PPC
SEO
digital marketing analytics

Experience with:

Google Ads
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Meta platforms

Strong understanding of:

CPC
CTR
CPA
conversions
ROAS

Strong written communication and copywriting skills
Ability to work independently in a remote environment

⭐ Nice to Have

Experience managing multiple client accounts
Background in:

SaaS
e-commerce
B2B marketing

Experience with:

A/B testing
landing page optimization
conversion rate optimization

Familiarity with:

content marketing
marketing automation tools
email marketing workflows

🧠 What Makes You a Strong Fit

You enjoy optimizing campaigns and improving performance metrics
You combine analytical thinking with execution
You proactively identify opportunities for growth
You understand both paid and organic marketing channels
You care about measurable business outcomes
You are organized, detail-oriented, and data-driven
You thrive in fast-moving digital marketing environments

📅 What a Typical Day Looks Like

Review campaign dashboards and performance metrics
Optimize Google Ads campaigns and bidding strategies
Respond to social media engagement and monitor activity
Update SEO content and keyword targeting
Analyze traffic, conversions, and campaign performance
Prepare reports and optimization recommendations
Test new ad copy, creatives, and audience segments

In short:
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

Digital Marketing Specialist