Senior Digital Marketing Manager

🚀 Senior Digital Marketing Manager (B2B Growth, Demand Generation, Paid Ads, HubSpot)

Full-Time | Remote | U.S. EST Hours | Location: Pakistan

💥 About the Role

We’re hiring a Senior Digital Marketing Manager to own and scale our B2B growth engine.

This is not a coordination role.

You will:

• Drive pipeline, leads, and revenue
• Own paid + organic + outbound channels
• Build and optimize full-funnel marketing systems
• Work directly with leadership to scale growth

If you think in:
👉 funnels, CAC, conversion rates, and pipeline — not just campaigns
this role is for you.

📈 What You’ll Own

1. B2B Growth & Demand Generation (Core Focus)

• Build and execute full-funnel B2B marketing strategies
• Drive MQL → SQL → pipeline growth
• Own both:
• Inbound (content, SEO, organic)
• Outbound (email, LinkedIn, campaigns)
• Improve lead quality, conversion rates, and revenue contribution
• Build scalable growth systems, not one-off campaigns

2. Paid Advertising & Performance Marketing

• Manage campaigns across:
• LinkedIn Ads
• Google Ads
• Meta Ads (Facebook/Instagram)
• Optimize for:
• CPL, CAC, ROAS, conversion rates
• Run structured testing across:
• Audiences
• Creatives
• Messaging
• Landing pages
• Scale winning campaigns while maintaining efficiency

3. Content, SEO & Organic Growth

• Support SEO strategy + keyword targeting
• Improve organic traffic and inbound demand
• Align messaging across:
• Paid
• Organic
• Outbound
• Optimize landing pages and funnels for conversion

4. CRM, Email & Marketing Operations

• Own marketing workflows in:
• HubSpot (or similar CRM)
• Build:
• Nurture sequences
• Lead scoring systems
• Automation workflows
• Improve:
• Attribution
• Reporting visibility
• Campaign analytics

5. Leadership & Cross-Functional Collaboration

• Align closely with sales on pipeline and revenue targets
• Present performance insights to leadership
• Coordinate with internal teams or external vendors
• Identify and fix execution bottlenecks
• Help scale the marketing function

💻 Requirements

Must-Have

• 5+ years in B2B digital marketing / growth marketing
• Proven track record driving:
• Pipeline growth
• Qualified leads (MQLs/SQLs)
• Revenue impact
• Strong experience with:
• LinkedIn Ads
• Google Ads
• Meta Ads
• HubSpot (or similar CRM)
• Experience managing multi-channel demand generation
• Strong analytical and reporting skills
• Excellent English communication (written + verbal)

⭐ Nice to Have

• Experience in:
• SaaS
• Agencies
• Service-based businesses
• Exposure to:
• Outbound marketing
• Sales enablement workflows
• Experience mentoring or leading teams
• Strong understanding of:
• B2B attribution
• Funnel optimization
• Conversion rate optimization (CRO)

🧠 What Makes You a Strong Fit

• You think in revenue, not vanity metrics
• You combine strategy + execution
• You are highly data-driven
• You take ownership of outcomes
• You move fast and iterate aggressively
• You understand long B2B sales cycles

📅 What You’ll Be Doing Daily

• Review campaign and funnel performance
• Optimize paid and outbound campaigns
• Analyze CAC, CPL, conversion rates, and ROI
• Improve landing pages and messaging
• Build and test new growth experiments
• Align with sales on pipeline quality

In short:
You own the engine that drives pipeline, customer acquisition, and revenue growth.