💼 Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Full-Time Remote | U.S. Business Hours

🚀 About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

creating high-performing LinkedIn content,
driving meaningful audience engagement,
turning conversations into qualified pipeline,
and building repeatable inbound growth systems.

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

🔥 What You’ll Own

Content-Driven Lead Generation (Primary Focus)

Create and manage high-performing:

LinkedIn posts,
carousels,
hooks,
and content campaigns

Develop content angles that attract:

founders,
decision-makers,
and high-intent B2B buyers

Continuously test and optimize content based on:

reach,
engagement,
conversations,
and pipeline impact

Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

Turn:

likes,
comments,
profile views,
and inbound engagement
into meaningful conversations

Initiate natural, value-driven DMs based on user intent
Qualify prospects and move them into the sales pipeline
Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

Engage consistently with prospects through:

comments,
DMs,
and ongoing conversations

Build long-term relationships with leads and decision-makers
Nurture inbound prospects through:

thoughtful follow-ups,
educational content,
and strategic messaging

Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

Build simple inbound funnels:

Content → Engagement → Conversation → Call

Develop:

lead magnets,
nurture flows,
and conversion paths

Optimize conversion rates across each funnel stage
Improve content performance using data-driven insights

Sales & Founder Collaboration

Work closely with the founder to improve lead quality and conversion
Share insights regarding:

audience behavior,
objections,
messaging,
and content performance

Optionally support early-stage sales conversations where needed

✅ Required Experience & Skills

2+ years of experience in:

inbound marketing,
content-led lead generation,
or organic B2B growth

Strong experience growing and managing LinkedIn content
Proven ability to generate:

inbound leads,
booked calls,
or pipeline through content

Excellent copywriting and messaging skills
Strong understanding of B2B sales cycles and buyer psychology
Ability to connect content performance directly to business outcomes

🧠 What Makes You a Great Fit

You know how to turn content into pipeline — not just engagement
You understand inbound marketing systems and buyer journeys
You think in:

funnels,
conversion paths,
and lead quality

You are both:

creative with content,
and analytical with performance

You take ownership of:

leads,
conversations,
and pipeline growth

You understand how to build trust-based relationships through content

⭐ Ideal Experience

Personal brand growth experience on LinkedIn
Experience generating inbound pipeline for:

B2B agencies,
SaaS,
consulting,
or service businesses

Familiarity with:

LinkedIn analytics,
CRM systems,
and content performance tracking

Experience using AI tools like ChatGPT or Claude for:

ideation,
research,
and content optimization

📅 What a Typical Day Looks Like

Your day may include:

Writing and scheduling LinkedIn content
Reviewing engagement and content performance metrics
Responding to comments and engaging with prospects
Starting conversations through thoughtful DMs
Qualifying inbound opportunities and routing leads
Building or refining inbound funnels
Collaborating with the founder on messaging and pipeline quality
Testing new hooks, content angles, and lead-generation ideas

In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Inbound Marketing Manager