Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote

About the Role

We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

Generate pipeline
Scale qualified lead acquisition
Improve conversion efficiency
Turn attention into measurable revenue growth

You will own:

Strategy
Execution
Optimization
Testing
Tracking
Performance across multiple acquisition channels

This role combines:

Performance marketing
Organic growth
Content strategy
Funnel optimization
Analytics
Growth experimentation

If you thrive on:
execution + testing + iteration + measurable performance,
this role is a strong fit.

What You’ll Own

1. Paid Media Strategy & Execution

Build and manage campaigns across:

Google Ads (Search, PMax, Display, YouTube)
Meta (Facebook & Instagram)
LinkedIn Ads
X (Twitter)
Reddit
TikTok
YouTube
Emerging paid channels

Launch campaigns end-to-end including:

Targeting
Audience segmentation
Tracking
Ad copy
Creative direction
Optimization

Build full-funnel acquisition strategies focused on:

B2B lead generation
Pipeline growth
Conversion optimization

Continuously test:

Hooks
Messaging
Creatives
Audiences
Offers
Landing pages

2. Organic & Social Growth

Own organic growth across:

LinkedIn
X (Twitter)
Instagram
TikTok
Reddit
YouTube

Develop and execute content strategies aligned with paid acquisition goals
Test messaging organically before scaling through paid channels
Build:

Audience engagement
Brand visibility
Inbound demand
Community traction

Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

Monitor campaign performance daily
Optimize for:

CPL
CPA
ROAS
CVR
Pipeline growth

Run structured A/B tests across:

Creatives
Audiences
Landing pages
Bidding strategies

Scale winning campaigns while maintaining efficiency
Adapt quickly to:

Platform updates
Algorithm shifts
Attribution/privacy changes

4. Analytics, Tracking & Attribution

Own:

Google Analytics (GA4)
Google Tag Manager
Conversion tracking
Pixel implementation
UTM structures

Analyze funnel performance across paid and organic channels
Build clear, insight-driven reporting dashboards
Translate performance data into actionable growth recommendations
Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

Align marketing initiatives with:

Sales goals
Pipeline targets
Revenue objectives

Collaborate closely with:

Designers
Content creators
Leadership
Sales teams

Improve:

Landing pages
Messaging
Creative performance
Funnel conversion rates

Contribute to broader lifecycle and growth initiatives

Required Experience & Skills

3+ years of hands-on growth or performance marketing experience
Strong platform-native experience with:

Google Ads
Meta Ads
LinkedIn Ads

Experience running campaigns across:

X (Twitter)
TikTok
Reddit
YouTube
Multi-channel ecosystems

Proven success generating:

Qualified leads
Measurable pipeline
Revenue growth

Deep understanding of:

PPC
Audience segmentation
Funnel optimization
Attribution
Conversion tracking

Strong experience with:

GA4
Google Tag Manager
Performance reporting

Strong copywriting and messaging skills focused on conversion
Ability to independently:

Launch
Optimize
Scale campaigns

Preferred Qualifications

Experience with:

Organic social growth
Content-led acquisition
Inbound marketing

Familiarity with:

HubSpot
Salesforce
Marketo

Experience managing:

Multiple accounts
High ad-spend budgets

Canva or Adobe Creative Suite experience
Google Ads and/or Meta certifications

What Makes You a Strong Fit

You are highly execution-oriented
You think in experiments, not assumptions
You combine creativity with analytical thinking
You understand both paid and organic growth loops
You care about performance outcomes — not vanity metrics
You move quickly, test aggressively, and iterate constantly
You thrive in fast-moving environments where ownership matters

What a Typical Day Looks Like

Review paid and organic performance dashboards
Launch new campaigns and creative tests
Optimize targeting, budgets, bids, and messaging
Analyze funnel performance and conversion bottlenecks
Collaborate on new creatives and landing page ideas
Test organic hooks before scaling paid distribution
Build reports and provide growth recommendations

In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

Growth Marketing Manager (Paid + Organic Acquisition)