Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a Digital Marketing Specialist to run and optimize campaigns across paid, social, and organic channels.

This is a hands-on execution role — not strategy-only.

You will:

• Manage and scale paid campaigns
• Drive engagement across social platforms
• Improve SEO and organic visibility

If you’re someone who lives in dashboards, tests constantly, and improves performance over time — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

• Manage campaigns in Google Ads:
• Search
• Display
• Remarketing
• Conduct keyword research and structure campaigns
• Write high-converting ad copy
• Optimize:
• CPC
• CTR
• Conversions
• ROAS
• Manage budgets and bidding strategies
• Identify and execute performance improvements

2. Social Media Engagement & Execution

• Manage daily engagement on:
• Instagram
• Facebook
• LinkedIn
• Respond to comments and messages
• Support:
• Content scheduling
• Caption writing
• Post optimization
• Track engagement metrics and growth

3. SEO & Organic Growth

• Conduct keyword research using:
• SEMrush
• Optimize:
• Metadata
• Content
• Internal linking
• Support technical SEO improvements
• Track:
• Rankings
• Organic traffic
• Identify content gaps and opportunities

4. Reporting & Performance Tracking

• Track performance across:
• Paid
• Social
• Organic
• Analyze data using:
• Google Analytics 4
• Prepare reports with:
• Insights
• Recommendations
• Maintain clean documentation of campaign updates

What Makes You a Strong Fit

• You are execution-focused (you actually run campaigns)
• You make decisions based on data, not guesswork
• You’re comfortable managing multiple campaigns
• You continuously test and optimize
• You balance:
• Performance (numbers)
• Creativity (copy/content)

Requirements (Must-Have)

• 3+ years hands-on experience with:
• Google Ads
• 3+ years managing social media platforms
• Proven SEO experience using:
• SEMrush or similar
• Strong understanding of:
• CPC
• CTR
• Conversions
• ROAS
• Experience with:
• Google Analytics 4
• Strong written communication skills
• Ability to work independently in a remote environment

Nice to Have

• Experience managing multiple client accounts
• Exposure to:
• E-commerce
• SaaS
• B2B marketing
• Experience with:
• A/B testing frameworks
• Conversion optimization
• Familiarity with content marketing workflows

What a Typical Day Looks Like

• Review campaign performance and metrics
• Optimize Google Ads campaigns
• Respond to social media engagement
• Update SEO content and keyword strategy
• Analyze data and identify improvements
• Prepare reports and recommendations

In short:
You continuously improve traffic, engagement, and conversions across channels.