Executive, Principal Insight & Research

2112 - Executive, Principal Insight & Research

About WPP Media

WPP Media, part of WPP, is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediaCom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This is an opportunity for someone excited by the media industry and curious about consumer behaviour to join the Research and Insight team of EssenceMediaCom in our central Manchester campus.

The Research and Insight team exists to be the voice of the consumer in the agency, collating, curating and sharing game-changing insight with our agency colleagues and clients across EssenceMediacom offices in Manchester and Leeds. We fulfil this in 4 key areas:

• Answering specific client questions through bespoke research projects. We are a full-service qualitative and quantitative research team using a range of research techniques.
• Merging the use of industry standard insight tools with other digitally led and first party data sources. Combining these makes our understanding of audiences and what makes them “tick” as comprehensive as possible, and also gives us audiences which we can activate immediately.
• Producing industry leading thought leadership pieces that answer the big and/or pertinent questions and developing new insight products that feed into media planning.

In this role you will be working across our client base, steering us towards our goal of delivering “best in class” research and insight, driving income opportunities and supporting the agency to make our understanding of audiences second to no other agency.

Role Responsibilities

• Working with internal teams to develop solutions to insight questions.
• Answering client questions and feeding the planning process using our range of insight tools. These questions may be around consumer understanding, audience targeting, social media listening, market interrogation, geo insights, culture and trends etc.
• Scoping and analysing tailor-made research solutions e.g., Online Quant surveys, Focus Groups or Online Research Communities with the Director, ensuring that projects are run to timescale and budget, liaising with clients and suppliers.
• Preparation of high-quality client reports by translating complex data into clear insights and impactful visualizations.
• Co-authoring pro-active research pieces and thought leadership documents to be used in PR and new business
• Working with other EM Offices and WPP companies in the development and implementation of new insight products
• Keeping up with the world of insight as it evolves with the use of AI and identifying ways in which we can embrace AI in our work for the benefit of our clients.

Skills and Experience

• Passionate – about understanding people and our role as a media agency to communicate effectively with them using all available channels.
• Knowledge of key industry standard insight tools including Brandwatch, TGI, YouGov Brand Index etc.
• Experience with web analytics and search data e.g. Similar Web, Google Keyword Planner/Trends
• Analytical mindset and ability to develop a clear narrative through data
• Ability to analyse, interpret and present information in a creative and interesting fashion
• Proficient in using Microsoft office tools – e.g. Excel and Powerpoint and a love of turning large datasets into powerful insight stories
• Experience juggling multiple projects and responsibilities at once
• Confident communication style, independent and proactive when dealing with clients
• Mature and confident style – enthusiastic about presenting and ability to tailor messaging to your audience
• Excellent attention to detail

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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