Digital Marketing Manager
Pavago
Posted 15 days ago
Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing
Employment Type: Full-Time (Remote)
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels.
This is not a coordination-only marketing role.
You’ll be directly responsible for:
- Paid acquisition
- Organic growth
- Campaign execution
- Funnel optimization
- Audience growth
- Lead generation
- Revenue performance
You’ll manage and optimize campaigns across:
- Google Ads
- Meta (Facebook & Instagram)
- X (Twitter)
- TikTok
- YouTube
- Emerging growth channels
The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing.
If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you.
What You’ll Own
Paid Media Strategy & Campaign Execution
- Build and manage campaigns across:
- Google Ads (Search, Performance Max, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter) Ads
- Reddit Ads
- TikTok Ads
- Design full-funnel B2B lead generation strategies
- Launch campaigns end-to-end, including:
- Audience targeting
- Campaign structure
- Conversion tracking
- Creative direction
- Optimization workflows
- Write and test high-converting ad copy
- Continuously test:
- Messaging
- Audiences
- Hooks
- Creative formats
- Landing pages
Organic & Social Media Growth
- Own organic growth across:
- X (Twitter)
- TikTok
- Other relevant social platforms
- Develop content strategies aligned with paid campaigns and growth goals
- Test messaging organically before scaling through paid media
- Build:
- Audience engagement
- Brand visibility
- Organic reach
- Inbound demand
- Identify platform-specific trends and growth opportunities
Optimization & Scaling
- Monitor campaign performance daily and make proactive adjustments
- Improve:
- CPL
- CPA
- CTR
- ROAS
- Conversion rates
- Run structured A/B tests across:
- Creatives
- Audiences
- Headlines
- Bidding strategies
- Landing pages
- Identify scalable opportunities while maintaining efficiency
- Stay ahead of:
- Platform updates
- Privacy changes
- Attribution shifts
- Algorithm updates
Analytics, Tracking & Attribution
- Track and analyze performance across:
- Paid channels
- Organic channels
- Landing pages
- Funnel stages
- Own:
- Pixel setup
- Event tracking
- UTM structures
- Attribution workflows
- Use:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Platform dashboards
- Build reports focused on:
- Insights
- Trends
- Recommendations
- Revenue impact
- Translate data into actionable growth decisions
Cross-Channel Collaboration
- Align marketing initiatives with sales and revenue goals
- Collaborate with:
- Design teams
- Content teams
- Sales teams
- Leadership
- Provide feedback on:
- Ad creatives
- Messaging
- Funnel performance
- Landing pages
- Contribute to broader:
- Growth marketing
- Lifecycle marketing
- Demand generation initiatives
What Success Looks Like
- Consistent growth in qualified leads and pipeline
- Reduced CPL and CPA over time
- Improved ROAS and campaign efficiency
- Strong organic engagement and inbound growth
- Scalable paid and organic acquisition systems
- Fast testing and optimization cycles
What Makes You a Strong Fit
- Performance-driven and analytical
- Comfortable owning campaigns from strategy to execution
- Strong understanding of:
- Paid acquisition
- Organic growth
- Funnel optimization
- Audience psychology
- Able to balance creativity with data-driven decision-making
- Strong communicator who can clearly explain performance insights
Requirements (Must-Have)
Experience
- 3+ years of hands-on digital marketing experience
- Strong experience managing campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Proven ability to generate B2B leads and measurable pipeline growth
- Experience managing campaigns across multiple acquisition channels
Core Skills
- Deep understanding of:
- PPC strategy
- Audience segmentation
- Retargeting
- Funnel optimization
- Attribution models
- Strong experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion tracking
- Ability to independently:
- Launch campaigns
- Manage optimization
- Analyze performance
- Scale results
- Strong copywriting and conversion-focused messaging skills
Nice to Have
- Experience with:
- HubSpot
- Salesforce
- Marketo
- Organic social media growth experience
- Experience managing:
- Multiple client accounts
- Large advertising budgets
- Familiarity with:
- Canva
- Adobe Creative Suite
- Google Ads or Meta certifications
What a Typical Day Looks Like
- Review paid and organic performance dashboards
- Optimize bids, budgets, audiences, and creatives
- Launch new campaigns, tests, or content initiatives
- Analyze funnel performance and identify bottlenecks
- Collaborate with design and content teams on new assets
- Audit tracking and attribution accuracy
- Build reports with actionable recommendations
Execution. Testing. Optimization. Across all channels.
Key Metrics (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Organic engagement and inbound lead contribution
- Pipeline and revenue growth
- Budget efficiency and scalability
Performance is measurable. So is success.
