Senior Social Media Specialist

We are looking for a strategic and creative Senior Social Media Specialist to lead the development and execution of PalmPay’s social media strategy. The ideal candidate is innovative, data-driven, and experienced in building strong digital communities within the fintech space. This role will drive brand visibility, audience engagement, and business growth through impactful and performance-focused social media initiatives.

Key Responsibilities

• Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.

• Plan and manage the social media content calendar across all platforms.

• Lead community management efforts, fostering engagement and strengthening brand loyalty.

• Provide creative direction to designers and videographers to ensure brand-aligned, high-quality content.

• Develop and oversee video content strategies for various digital platforms.

• Identify and leverage trending topics to drive brand visibility and viral engagement.

• Manage and mentor social media executives, setting KPIs and ensuring performance targets are met.

• Conceptualize and present campaign ideas in collaboration with senior stakeholders.

• Write, edit, and proofread engaging content for social and digital platforms.

• Develop influencer marketing briefs and oversee paid social influencer collaborations.

• Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.

• Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.

• Develop thought leadership content that positions PalmPay as an industry leader.

• Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.

• Generate detailed performance reports with actionable insights and data-driven recommendations.

Required Qualifications & Skills

Must-Have:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience in social media management or digital marketing within the fintech industry.

• Strong understanding of major social media platforms, trends, and best practices.

• Proficiency in social media management and analytics tools.

• Excellent written and verbal communication skills.

• Strong content creation and storytelling ability tailored to different audiences and platforms.

• Analytical mindset with the ability to interpret data and optimize performance.

• Working knowledge of SEO and content marketing principles.

• Basic understanding of graphic design and photo/video editing.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Strong attention to detail and organizational skills.

• Positive, proactive attitude with the ability to adapt to evolving digital trends.